Most of the time we hardly notice the huge areas of the Earth which are literally feeding us. GROW highlights the importance of innovation in the agriculture system: How can cutting-edge light design help plants to grow more sustainably? How can we make the farmer the hero?
GROW consists of a design-based light recipe which shines vertically across 20,000m2 of farmland with leek (Allium porrum). You experience the artwork as ‘dancing lights’ across the huge agricultural field. The light is poetic, and inspired by photobiology light science technologies which have shown that certain recipes of blue, red, and ultraviolet light can enhance plant growth and reduce the use of pesticides by up to 50%.
The film GROW (which can be viewed at https://www.studioroosegaarde.net/project/grow) shows the development of this luminous dreamscape and how the beauty of light can help plants. GROW can be good for nature but also sends hopeful light to people. It gives a new meaning to the word ‘agri-culture’ by reframing the landscape as a living cultural artwork.
GROW is part of the artist-in-residence program of the Rabobank. Daan Roosegaarde and his team of designers and experts developed GROW over two years, informed by expert knowledge sessions at Studio Roosegaarde, Wageningen University & Research, Springtij Forum, and the World Economic Forum in Davos. It is the first in a series of dreamscapes by Studio Roosegaarde which show the beauty of combining art and science to create a better world.
Contact information:
Team Studio Roosegaarde: pr@studioroosegaarde.net
More info: studioroosegaarde.net
People in GROW.
