It is a wonder where we can find brands that invest in the new trend of slow fashion – the fad that’s taking the world by storm and educating consumers on how every purchase they make in fashion is leaving a lasting impact on the environment. A zero-waste pledge being taken on by consumers and brands has brought about a social revolution. A second-hand purchase is environment-friendly, teaches us to slow down, save money – enabling us to appreciate and value our purchase. As consumers, we can also respect things that are designed and manufactured for more extended use. Keeping with the trend of items going about in a cycle through selling and buying products maintains a fun and healthy lifestyle for those shopping with a zero-waste culture in mind. Eventually, this trend is going to have a meaningful influence on our world. Fast fashion has been fun – but how about stepping back in time and adopting the practices our great grandparents have practised? People believed more in mending things, adding a personal touch with intrinsic embroidery and eccentric touches – rather than wasting items produced in bulk and having no ethical substance. Not many are aware that the fashion industry is the second most polluting industry in the world. It is an unfortunate but grave fact, and the situation is getting worse – unless we wake up and realise what we are enabling.
The idea of buying old fashion is rare but has a regal tone to it. Finding good vintage pieces for a bargain holds its perks. However, when it comes to second-hand buy, it gets us thinking. It calls for a different kind of value system, diluted by the system, bombarded by most high-end fashion brands and their heavy advertisements and marketing initiatives. The last year has seen a significant setback, having impacted the luxury industry ever. Declining revenues with varying percentages of high-end luxury brands have shaken the fashion world. In an unexpected shift of thought, major brands that were keeping their brand recognition in the forefront with fast fashion have now stepped into the second-hand world – realising and taking on the responsibility they feel for contributing to the environmental stress. Such a shift has come about only after loyal patrons of these brands have turned to second-hand retail, citing it as a more ethical, affordable and accessible option.
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Slow Fashion Trends - online magazine
