Nobody needs too much convincing to take home a fuzzy puppy, with those big wide eyes, and a body the size of your foot. But after the initial cuteness coma, new owners discover there is a lot of work and time that goes into training these baby animals. Adult dogs (7+ years), unlike pups, have a harder time finding a home with only a 25% adoption rate - so one animal rescue organization came up with a genius marketing strategy to show people what these mature pets have to offer.
The Animal Protection Association of St. Louis launched the Grown-Ass Adult PR campaign to promote the benefits of adopting a pet that's grown out of his baby phase. In a series of funny posters and the hashtags #grownassadult and #adoptadult, the organization pointed out that while puppies are cute - grown-ass adult dogs know not to pee on your carpet. Scroll down below to check out their hilariously creative posters.
"The Animal Protective Association of Missouri is a non-profit organization dedicated to bringing people and pets together, advancing humane education and creating programs beneficial to the human/animal bond." Each pet adopted at the APA is spayed/neutered, microchipped and fully vaccinated. They also come with 14-day wellness coverage, a leash/collar and a starter bag of Purina premium dog food.
