It doesn’t just feel like the internet is full of low-quality, inaccurate, potentially dangerous AI slop, it actually is full of it.
However, it’s not always obvious to everyone. Pangram points out that it is not always easy to tell what’s been written by humans and what’s been generated by AI. And that increases the risk of false info spreading.
“AI-generated content can be dangerous when it's used to spread misinformation, like hyper-realistic videos of events that didn't happen or social media posts presenting false information as real news.”
A recent Pangram and YouGov poll found that 67% of people who consume online content report seeing AI-generated content they believe is sharing false, misleading, or incorrect information.
A whopping 73% of Gen Z members say they have seen misleading AI content, which is the highest percentage of any generation polled.
Meanwhile, 69% of poll respondents said that they trust AI-generated content less than human-generated content.
The poll also showed that 71% of people see AI-generated content at least a few times a week.
However, 35% of adults said that they do not believe that they can definitively tell the difference between AI and human content.
The social media platforms where users have spotted misleading AI-generated content the most frequently include:
- Discord (87%)
- Reddit (84%)
- LinkedIn (78%)
- X (76%)
- Instagram (72%)
- YouTube (72%)
- Snapchat (69%)
- TikTok (68%)
- Facebook (67%)
“Whether what someone saw was actually AI or not, many people who use the web now know AI is being weaponized for malicious uses, like creating political misinformation or deepfakes. And it's likely there's more misleading content people aren't catching,” Pangram explains.
“This can be especially harmful when AI-generated content is used at school and work, and when people mistake AI-generated content for actual news and opinion articles, political messaging, or health and legal advice.”
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Meanwhile, based on recent data, a study by Graphite shows that the number of articles published online that are “primarily AI-generated” is now equal to the number written by humans, both at nearly exactly 50%.
This number appears to have plateaued despite early rapid growth in gen AI content.
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