These images are gruesome and brutal, but they have to be shown because of their important message – they raise awareness of the often unseen casualties of deforestation around the world. Creative and art director Ganesh Prasad Acharya, together with copywriter Kaushik Katty Roy, created these social ads for Sanctuary Asia, one of the first and greatest environmental news magazines in India.
The slogan on these ads, “When the wood go, wildlife goes” drives home the point made by these macabre images – when you cut down habitats, you might as well kill the animals that live there as well. Rainforests contain as much as 80% of the world's biodiversity, so their rapid destruction in South America and Asia is a serious problem.
