Most of us assume that people we like are the ones who help us. Psychology suggests the reverse can also be true.
Asking someone for a small, reasonable favor can actually increase how much they like you. In a
Forbes article, psychologist Mark Travers, Ph.D., explains the “Ben Franklin effect,” noting that after doing someone a favor, “you actually begin to like them more”.
He describes how cognitive dissonance plays a role: if someone helps you, their brain may reason, “I wouldn’t do this for someone I dislike, so I must like them.” In everyday life, that might mean asking, “Could you send me that article you mentioned?” or “Would you mind sharing your opinion on this?”
Keep it small and sincere, because large or strategic requests create pressure. When it’s genuine and low-effort, a small favor can quietly build the connection.