Puerto Rican rapper Bad Bunny is bringing the heat with his new Calvin Klein campaign shoot.
The eye-catching campaign comes after his attendance at the brand’s return to New York Fashion Week in February. He was joined by A-listers, including Calvin Klein himself, Christy Turlington, Eve Hewson and Alexander Skarsgård at the show.
Highlights
- Bad Bunny's new Calvin Klein campaign shoot went viral on social media.
- Bad Bunny flaunted his fit figure and tattoos in the new photos, but his bulge took centre stage.
- Fans rushed to the comments after Bad Bunny's campaign, with one calling him "so fine."
Bad Bunny’s new Calvin Klein campaign brought the heat on social media
Image credits: badbunnypr
Image credits: badbunnypr
Benito Antonio Martínez Ocasio, better known by his stage name Bad Bunny, flaunted his fit torso and tattoos, among other things, in the new campaign photoshoot.
The singer promoted the Icon Cotton Stretch underwear for Calvin Klein’s Spring 2025 collection. The shoot was directed by photographer Mario Sorrenti, who photographed the Grammy-winning singer in his home country, Puerto Rico.
The singer’s campaign photos received a wave of reactions from fans
Image credits: Calvin Klein
Modeling for the brand’s underwear wearing white and black boxer briefs, Bad Bunny’s steamy poses received a wave of comments from fans on social media. One user said, “Who’s looking at underwear at this point!?”
One shared a wordplay on the singer’s stage name, saying "Raunchy Rabbit."
Following the photos, one user said, "this ad should come with a rated X sign"
Image credits: badbunnypr
Another user wrote, “His tattoos are not the only thing on display. This ad should come with a rated X sign.”
Some users compared the new campaign to one of the most popular Calvin Klein campaigns featuring Mark Wahlberg in 1992. One user said, “Mark Wahlberg needs show him how it's done.”
Fans in awe rushed to the comments, with one saying, “he’s so fine”
Image credits: badbunnypr
The famous rapper’s fans rushed to the comments. One fan thanked Calvin Klein, saying, “Gracias.” (Thank you in Spanish) Another user gushed, “He’s so fine.”
Another joked, “I keep trying to purchase but it’s only allowing me to buy the underwear! This sucks!”
One fan took a swing at Bad Bunny’s highly publicized on-again/off-again relationship with model Kendall Jenner, saying, “Kendall, I don't understand you.”
Another shared, “Not even a little bit embarrassed by how many times I’ve watched this.”
And one fan referenced Jeremy Allen White’s Calvin Klein campaign, saying, “Jeremy Allen White ran so Benito could perrea.” (a type of Reggaeton dance in Spanish)
The photoshoot comes after a particularly busy year in which celebrities from all walks of life went viral for their bulges
Image credits: ginterngl
For instance, in June 2024, rapper Chris Brown's bulge broke the internet after his anatomy was accentuated by a stunt during a show in Toronto Canada.
The 35-year-old artist was suspended in the air and harnessed up around his waist and legs for one segment of his performance. Fans wasted no time recording the moment, zooming in on the rapper's body and sharing the clip online.
Image credits: jules_bouyer
Olympic diver Jules Bouyer participated in last year's synchronized swimming competition. His performance earned him no medals, but the viral fame of his bulge got the attention of an underwear company who offered to partner with him for a promotional campaign.
"When we saw what Olympic diver Jules Bouyer was packing in his South of France, it didn’t matter that we were an American company," a Shinesty representative said, offering the French athlete a lifetime supply of underwear.
Image credits: jettymay
Justin Timberlake, on the other hand, was the subject not of praise, but ruthless mockery last December.
The singer went viral after a harness outfit he wore while performing his 2013 hit Mirrors drew eyes to what some netizens described as an "underwhelming bulge."
"Not sure I needed this type of letdown," one user wrote, feeling the outfit did the singer's sex appeal no favors.
Image credits: BOSS
Football star David Beckham stripped naked last January for an Hugo Boss campaign. The photos and videos where directed by fashion photography duo Mert and Marcus, and went instantly viral.
The 49-year-old showcased his toned physique, which was a pleasant surprise for his fans who had come to accept that Beckham's career as a model had long ended.
Image credits: BOSS
"I once said that my bodywear modeling days had come to an end, but when Boss shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas, I simply couldn’t refuse," Beckham said in a press release.
Bad Bunny said he was excited about the collaboration, saying he’s “grateful for the opportunity”
Image credits: badbunnypr
Bad Bunny shared that he is excited about the collaboration. “This has been in the works for some time now, seeing it finally come to life has been gratifying,” the singer said in the campaign’s press release.
“I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine,” he added.
The brand is also using one of the singer’s songs in a campaign film
Image credits: calvinklein
In the photos, the Un Verano Sin Ti singer stripped down and showed off the brand’s white and black boxer briefs and, in others, the brand’s signature classic tank top.
“From briefs to trunks, new Icon Cotton Stretch underwear brings effortless style and comfort to any look,” the press release from Calvin Klein read.
Along with the steamy photos, the brand posted a campaign film that is set to Bad Bunny’s hit song EoO.
Bad Bunny was the most-streamed Latin artist on Spotify in 2024
Image credits: badbunnypr
Aside from collaborations, Bad Bunny solidified his position as a global music icon by becoming Spotify’s most-streamed Latin artist worldwide for the third consecutive year in 2024.
He achieved an impressive third place in global streaming rankings, trailing only behind superstars Taylor Swift and The Weeknd.
Online users reacted to Bad Bunny's recent campaign
