Image credits: Wikimedia Commons
bbno$
June 30, 1995
Vancouver, Canada
31 Years Old
Cancer
Who Is bbno$?
Alexander Leon Gumuchian, known as bbno$, is a Canadian rapper, singer, and songwriter celebrated for his distinctive witty lyrics and melodic hip-hop style. His independent approach to music production has cultivated a devoted global fanbase.
He first burst into public consciousness with his 2019 single “Lalala,” a collaboration with producer Y2K, which quickly achieved over one billion streams worldwide. The track's viral success cemented his reputation as an artist capable of crafting engaging, chart-topping hits.
Early Life and Education
Raised in Vancouver, British Columbia, Alexander Leon Gumuchian grew up in a supportive home, where his mother encouraged him to learn piano despite his struggles with music theory. His father, of Armenian descent, and Danish-Swiss mother instilled an appreciation for diverse cultural backgrounds.
After being homeschooled, he attended high school and later earned a Bachelor of Human Kinetics degree from the University of British Columbia Okanagan. A competitive swimmer in his youth, a back injury ultimately pivoted his focus toward music, leading him to experiment with GarageBand in 2014.
Notable Relationships
While Alexander Leon Gumuchian's personal relationships have largely remained out of the public eye, he confirmed ending a significant relationship in 2024.
He has no publicly known children and, as of late 2024, has not confirmed another partner since the reported end of his previous romance.
Career Highlights
Alexander Leon Gumuchian's 2019 single “Lalala” with Y2K achieved massive global success, accumulating over one billion streams and peaking on more than twenty international charts. This viral hit showcased his unique "oxymoronic rap" style, blending ignorant lyrics with melodic beats.
Beyond music, he expanded his digital footprint through collaborations, notably with Smosh on the song "Submissive & Breedable," and often engages with fans across various online platforms. His self-titled album bbno$ was released in 2025, followed by The Internet Explorer Tour in 2026.
To date, bbno$ has collected two Juno Fan Choice Awards in 2025 and 2026, recognizing his significant connection with his audience. These accolades highlight his evolving impact as a prominent figure in the contemporary music landscape.
Signature Quote
“My music is oxymoronic rap; it's ignorant but melodic.”