27 Beauty Brands Setting the Gold Standard In 2024

Store review: "I've been a Clinique customer for over two decades and have only good things to say about the quality of products and customer care. My recent experience with customer services was brilliant - they are efficient and professional, got everything sorted even though it was the weekend. Thank you." - A King

What to find here: Allergy-tested, 100% fragrance-free skincare and makeup products designed for every skin type and concern.  

Pricing: Cleansers starting at $6.00

Store review: "Great products, fast shipping (I may live far from their warehouse so it takes some days but at least BB ships really fast).
I've been using their foundations and eye shadows for years. My favorite is the personalized eyeshadow / cheek palette.
Had no problem with customer service, I did return a few things over the years and the refund process is smooth." - Melanie

What to find here: Luxurious makeup and skincare products designed for simple, flattering application and enhancing natural beauty.  

Pricing: Mini Long-Wear Cream Shadow Stick starting at $17.50

Store review: "Ammmmaaazzzing! It's like a second skin. Make sure to follow shade demonstration on website or YouTube to match the correct shade to your skin. Will never use any other foundation again" - Delasi Heymann

What to find here: High-performance makeup products used by professional makeup artists, including foundations, eyeshadows, and lip colors.  

Pricing: Lipsticks starting at $20.00

Store review: "Every product I have ever tried from Glow Recipe is AMAZING! I am 45ish, and the under eye patches are the absolute best I have ever used, they work immediately, bringing a dewy glow to my upper cheek and eye area, I love them so much I even tried them on my forehead right between my eyes and THEY ERASED MY "Mad" wrinkles between my eyes! You cannot go wrong with this product. My skin is not too sensitive, so I am saying this as a person who can use just about anything. But moisture is where is at with these little beauties. LOVE THEM!!" - Elizabeth Ogle

What to find here: Innovative Korean skincare products focusing on fruit-inspired formulations for hydrated, radiant, and healthy-looking skin.  

Pricing: Blueberry Bounce Gentle Cleanse starting at $10.00

Store review: "A fabulous company-love their lip tints…and the perfume is a delight. Any issues are quickly resolved by really personable helpful staff….cant recommend enough 🤩" - Louise Meharg

What to find here: Trendy and minimalist makeup, skincare products crafted for easy application and a natural look, plus unique fragrances.  

Pricing: Lip balms starting at $14.00

Store review: "In my forties, Estée Lauder is my go-to for timeless beauty. The Re-Nutriv line and Pure Color Envy lipsticks are my secret weapons, and their fragrances are my signature scents. While it's a splurge, the quality and luxury make it my well-deserved treat. Estée Lauder understands my need for ageless elegance. Here's to many more years of beautiful moments!" - Elli

What to find here: High-end skincare, makeup, and fragrance products renowned for their quality, innovation, and elegance.  

Pricing: Lipsticks starting at $38.00

Store review: "Very big fan of NYX Cosmetics! Loved their products for years now! For my everyday make-up I use a lot of different products from NYX and as a professional MUA I've been loving their bags and suitcases! In store experience is always amazing (Shoutout to the girls from NYX Gent, Belgium, you all are literally the best). Stores can be a little crowded at times, which I try to avoid. Haven't ordered online often yet, but no problems so far! Would for sure recommend!!" - Mari Gabadze

What to find here: A broad selection of professional makeup and tools at accessible prices, known for high pigmentation and bold colors.  
Pricing: Eyeliners starting at $4.50

Store review: "I love Colourpop’s products, their makeup is top quality, and their skin care line is awesome. I have hypersensitive skin any product that touches my skin with fragrance I immediately break out in a rash. Yet every skin care and makeup product I’ve tried from them is great, no fragrance and nothing has ever cause my skin any irritation. It’s why I will keep coming back again and again." - Winter Breeze

What to find here: Trendy, high-quality makeup at affordable prices, famous for their vibrant eyeshadows, lipsticks, and collaborations.  

Pricing: Eyeshadows starting at $4.50

Product review: "For 15 years, I've used this lotion without getting bored. Because of its silky texture and subtle scent, it can be used by the whole family. Thank you, Biotherm, for keeping up with high quality! You never disappoint :))" - Verabelife

What to find here: Premium skincare products harnessing the potent properties of aquatic ingredients for revitalizing and rejuvenating skin health.  

Pricing: Facial creams starting at $30.00

Product review: "Korean cosmetics works as usual I am not surprised ! I have very sensitive skin , just not only very I would rather say extremely sensitive ! And it works well ! 2-3 times per week and you will see results !" - Anna

What to find here: A fun and vibrant collection of skincare products, focusing on playful packaging and effective, cruelty-free ingredients for various skin concerns.  

Pricing: Face masks starting at $3.00

Store review: "Amazing!! I love Eaze drop skin tint, lip gloss, bronzer, contour stick. All my Fenty products perform fantastically. Definitely, no 1 for brown girls." - Sienna smith

What to find here: Rihanna's groundbreaking beauty line known for its inclusive range of foundation shades and high-impact makeup products.  

Pricing: Lipsticks starting at $20.00

Store review: "Ordered online for the first time as my local high street stores sadly seem to have stopped selling the Sebamed range. Very good experience. My order arrived in 2 days and with some free samples thrown in for good measure. I always used Sebamed facewash when I was in my teens/ 20s and have returned to it in my 50s after developing rosacea. My skin is oily but with dry, flaky patches and spots because of the rosacea. The Sebamed facewash is the only thing that doesn't make my skin feel hot, tight & itchy and it seems to help clear up a breakout too. I ordered the day cream to try and I can practically hear my skin sighing with relief when I massage it in. It felt a little greasy at first but soon sinks in and is a great base for makeup. No oily patches popping up during the day either. Quite simply, it works for me and I'm so glad to have found the online store." - Mrs W

What to find here: Dermatologist-recommended skincare products formulated at a pH of 5.5, designed to maintain the health and natural barrier of the skin.  

Pricing: Cleansing bars starting at $5.99

Store review: "The resurfacing compound from Ubeauty is of a level comparable to nothing else, for decades I’ve tried various different serums to hopefully find one that lives up to it’s claims, well this one does! Even after a single day of use I could see the difference in my facial skin. Excellent!" - Truffs

What to find here: Luxurious, science-driven skincare products designed to simplify beauty routines while maximizing results, focusing on innovative, high-performance formulas.  

Pricing: Resurfacing compound starting at $68.00

Store review: "best make up line for me .. concealers are the best.. foundation lasts.. i just love it" - Eva Dobre

What to find here: Sophisticated, high-quality makeup and skincare products known for their vibrant, long-lasting colors and luxurious textures.  

Pricing: Lipsticks starting at $26.00

With a focus on natural ingredients and effective formulations, customers are bound to find products that cater to their specific needs.

What to find here: A range of mineral makeup and skincare products, focusing on natural ingredients for a healthy and flawless beauty routine.  

Pricing: Mineral eyeshadows starting at $12.00

Founded in Boston in 2013, [re]fresh Skin Therapy is dedicated to providing real results through safe and natural therapies for healthy skin. By prioritizing environmentally-friendly products and practices, their focus lies in crafting effective formulations that cater to individual needs.

What to find here: Innovative skincare products designed for simplicity and effectiveness, leveraging natural ingredients for clear and glowing skin.  

Pricing: Cleansers and masks starting at $28

Store review: "When I started getting into makeup and skincare, I had a nagging thought of how can I enjoy prettying myself and taking care of my skin without adding to environmental concerns. Makeup Eraser has so many cute designs and works so well at removing my makeup while being gentle on my skin. I own three seven-day sets because I can’t say no to these adorable designs." - Laurel

What to find here: Innovative, sustainable makeup removal products, featuring the original reusable makeup eraser cloth that cleanses with just water.  

Pricing: Original MakeUp Eraser starting at $20.00

Founded in Boston in 2013, [re]fresh Skin Therapy is dedicated to providing real results through safe and natural therapies for healthy skin. By prioritizing environmentally-friendly products and practices, their focus lies in crafting effective formulations that cater to individual needs.

What to find here: High-quality, cruelty-free skincare products focusing on peels, serums, and moisturizers that promote healthy and rejuvenated skin.  

Pricing: Facial peels starting at $29.00

Store review: "Lovee Too Faced!! Its true OG. Adore their chocolate pallets, how they blends and smell!!!" - Ada

What to find here: A vibrant selection of high-quality makeup products, ranging from foundations to eyeshadows, and skincare essentials.  

Pricing: Lip glosses starting at $16.00

Store review: "Body shop has a massive variety for all different products such as bath bombs, hair care and makeup. the customer service is great and i never feel afraid to ask questions. I never leave the store empty handed!" - Susan Johnston

What to find here: A wide array of ethically sourced and nature-inspired skincare, haircare, and beauty products for all skin types.
 
Pricing: Hand creams starting at $8.00