Sony’s booth this year showcases the company’s latest offerings and initiatives, centering primarily on products that, with HDR (High Dynamic Range) technology, significantly raise the bar on picture quality. Attendees to the booth will be able to go hands-on with Sony’s wide range of products, from home entertainment offerings like 4K HDR TVs and audio equipment that produces detailed, three-dimensional acoustics, to cameras, projectors, and gaming consoles, all of which are designed to expand the ways people can enjoy the entertainment content they care about, and be moved emotionally.
At the Sony press conference held on Wednesday, January 4 (local time), Sony Corporation President and CEO Kazuo Hirai took the stage and introduced the audience to the ever expanding world of HDR-enabled products and content, beginning with the unveiling of the A1E series, Sony’s first ever line of 4K BRAVIA® OLED TVs. He then touched on Sony’s wide array of products that enrich customers’ everyday lives and inspire and fulfill their curiosity, as well as the company’s initiatives aimed at expanding the possibilities of the consumer electronics realm.
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