Imagine becoming the world’s highest-paid TikTok star simply by posting self-shot dances and lip-sync clips from your messy bedroom. That was the unbelievable reality for teenage TikTok sensation Charli D’Amelio.
Even without showbiz experience, the Connecticut native broke nearly every barrier in her path and became one of the most sought-after creators for major brand deals and coveted collaborations (even J.Lo herself lined up for the rising star!).
In 2019, Gen Z’s favorite TikToker first gained fame at just 15 years old, inspiring both awe and admiration with her binge-worthy videos and refreshingly relatable personality (per Time Magazine).
The former competitive dancer, who famously appeared on Dancing with the Stars, was already a massive hit by the end of 2020, becoming the first creator to surpass both 50 million and 100 million followers on TikTok.
On a platform full of one-hit wonders, Charli’s follower count kept growing rapidly over the years, raising the question: how does one teenager manage to turn the entire influencer industry upside down? Here’s the scoop on the multi-millionaire Queen of TikTok.
Charli D'Amelio's Net Worth in 2025
Charli D’Amelio is estimated to be worth $45 million as of now, according to recent figures from Celebrity Net Worth. Meanwhile, Forbes ranked her as the 6th top creator earner of 2025, having earned a remarkable $23.5 million from her large fan base.
Other sources, like Cosmopolitan, estimated her net worth at a much lower $4 million, but this figure lacks solid evidence.
The online debate about D’Amelio’s real wealth is mainly driven by her unusually young age, perhaps redefining what a “star” looks like in the TikTok era.
In 2021, the TikTok star earned an impressive $17.5 million through branding and endorsement deals, becoming the highest-paid creator on the platform, according to Forbes.
How a Viral Teen Became a Multi-Millionaire
Image credits: charlidamelio / Instagram
At just 15 years old, Charli D’Amelio became an overnight TikTok sensation in 2019 after posting her ultra-viral dance clips on the video-sharing app. By late 2019, Sony Music executive Barbara Jones signed D’Amelio to her management company, Outshine Talent.
Business Insider reported in 2020 that the then-teenager became the first TikTok creator to surpass 100 million followers, solidifying her status as the platform's most-followed star less than two years after she began her online dancing journey.
Recalling her instant success on TikTok, Charli shared during an October 30, 2023, episode of the Jay Shetty Podcast, “it was one day no one cared what I did, no one cared what I wore, what I looked like, what I said, and then all of a sudden that was all anyone would talk about.”
Even those uninterested in scrolling through dancing TikTokers, Charli D’Amelio’s viral clips were enough reason for many to download the app, according to fellow content creator Ahlyssa Velasquez.
“When Charli started growing big, that’s when it really took off,” she told The Atlantic. “Everyone downloaded the app to find out who this person named Charli was.” Charli and Dixie D'Amelio signed with United Talent Agency in January 2020 (per The Hollywood Reporter).
Charli appeared in a highly sought-after Super Bowl commercial for Sabra Hummus, and she even created a TikTok dance challenge dedicated to Jennifer Lopez's halftime show performance.
Speaking to Entertainment Tonight, D'Amelio expressed immense joy for joining the pop icon in a viral dance, saying, “A couple of years ago I decided that my dream is to dance with J.Lo.
She was on top of my dreamboard, and I've talked about her in almost every interview I've done, whenever they ask what my biggest dreams are.”
“It was really a dream come true,” she gushed.
Today, the social media superstar proudly has 156.3 million TikTok followers and an incredible 11.9 billion likes overall. She secured top deals with fashion brands like Prada and Kate Spade, and also serves as a brand ambassador for Invisalign, a clear braces company.
Image credits: charlidamelio / Instagram
In October 2024, the social media personality made her Broadway debut in & Juliet, performing as part of the ensemble in the role of Charmion (per PEOPLE).
She also appeared on Nickelodeon's #Kids Together: The Nickelodeon Town Hall and ABC's The Disney Family Singalong, and made her feature film debut in the animated superhero film StarDog and TurboCat.
Where Charli’s Millions Come From
Charli D’Amelio’s income streams are as diverse as possible. She earned millions from her growing TikTok and Instagram fan bases, high-profile appearances, lucrative sponsorships, product lines, a family reality series, fashion and beauty collaborations, and her popular YouTube channel, which boasts over 9 million subscribers.
The Connecticut influencer, along with her family of stars, has secured several endorsement deals with various brands, including Dunkin, Amazon, Prada, and Hollister, which pay them around $250,000 per post.
Charli reportedly earns at least $100,000 per sponsored post. Since 2020, the D'Amelio sisters have amassed a total of $70 million through endorsements for Amazon, Dunkin, Prada, and Abercrombie.
In 2020, Charli became the second-highest-paid TikTok creator worldwide, earning $3 million from merchandise sales, production deals, and sponsorships.
Image credits: charlidamelio / Instagram
She was paid $1 million for her appearance in a 2020 Super Bowl ad for Sabra Hummus, and she earned an exceptional $17.5 million from branding and endorsement deals in 2021 alone (per WWD).
The rising influencer generated an impressive $23 million between September 2022 and September 2023, and she earned a total of $20 million in the following year.
Big Numbers Bigger Lifestyle
Image credits: charlidamelio / Instagram
Charli D’Amelio transitioned from suburban Connecticut to the glamorous Hollywood Hills, where Brad Pitt recently spent $12 million on a luxurious property (per The New York Times).
D’Amelio is currently enjoying the high life with her famous family in a stylish Hollywood Hills mansion with 5,500 square feet of space (per Yahoo). The entire estate, which the family reportedly pays $35,000 a month for, features a modern structure made from steel, concrete, and glass.
Additionally, the family of TikTok stars reportedly purchased a Norwalk condo for $1.2 million in October 2022. Regarding Charli D’Amelio’s standout appearances, she was among the best-dressed celebrities at the 2021 People's Choice Awards (per E! News).
Take a look at her exceptionally smoking hot red carpet appearance.
The social media star has also been showcasing her luxury wardrobe whenever the occasion arises. She looked the part while heading to Prada’s Milan Fashion Week Show last year in a chic yet edgy ensemble, perfect for her front-row seat at the Italian luxury fashion house’s spring 2025 ready-to-wear collection showcase (per WWD).
Charli also knows how to throw extravagant parties for her life milestones. This year, the TikToker hosted a lively, 12-hour celebration for her 21st birthday at the renowned NYC club Seven24 Collective’s Dimes (per Page Six).
Beyond the virtual world of TikTok, the star has a track record of likely profitable ventures, including the popular The D'Amelio Show (2021–2023), the Charli D'Amelio merchandise line favored by Gen Z, and high-profile collaborations with viral TikToker and sister Dixie.
How Charli D’Amelio’s Net Worth Stacks Up
Image credits: charlidamelio / Instagram
Charli D’Amelio’s influence on social media has become so lasting that she appeared alongside MrBeast on Forbes’ top creators list in 2025. With an eye-popping reported net worth of $1 billion, MrBeast (whose real name is Jimmy Donaldson) is currently the world's biggest YouTuber (per Business Insider).
While D’Amelio is undoubtedly not in the same league as Donaldson, she remains wealthy enough to compare closely to the highest-earning female podcaster, Alex Cooper, who has an impressive net worth of $60 million (per Celebrity Net Worth).
The former competitive dancer is significantly wealthier than fellow TikTokers Matt Rife (with a net worth of $40 million, according to Celebrity Net Worth), Bella Poarch (with a net worth of $16 million), and Kimberly Loaiza (with a net worth of $12 million).
Image credits: charlidamelio / Instagram
Charli’s explosive popularity and surreal earnings sent ripples through the entertainment industry. Speaking to The Atlantic, Evan Britton of Famous Birthdays expressed astonishment over the young influencer’s rapid rise to stardom.
“J.Lo asked Charli to be in her music video. She’s interested in Charli’s audience, and not vice versa,” he pointed out. “That’s how you know it’s broken through.”
Charli D’Amelio transformed short-form videos into major brand deals, TV appearances, and business ventures. See how she compares to other Gen-Z earners in our TikTok and influencer net worth hub.