Everyone who liked 33 Cool and Creative Ambient Ads will definitely enjoy 25 more creative examples of ambient advertising.
It may be hard to believe, but an average North American sees 3,000 ads per day [1]. This could be due to the large number of billboard adverts around but, really, they’re everywhere: at the gas pumps, in a bathroom, in the movie theater, on a bus, and inside the bus too. Advertising is simply impossible to avoid.
Due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums, ambient advertising has increased in popularity over recent years. It’s a great marketing strategy to get customers thinking differently about your product and brand identity [2].
However, some think “ambient advertising and guerilla marketing contain the seeds of its own destruction… because once the approach for clever advertising is copied and becomes commonplace, it ceases to surprise,“ Guardian, August 1997. Another problem is that the “genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it.” Sunday Business all the way back in 1998. They could never have imagined the power of social media and viral marketing today, however.
In the end, ambient advertising shows no sign of going away. And to prove that, we've collected Another 25 Creative Ambient Ads. Check out these funny adverts and some more thought-provoking awareness campaigns too. Enjoy, and don’t forget to tell us what you think!
1. Funny Advert For Master Magician's Luggage
Advertising Agency: David&Goliath, USA
2. Indus Pride: Beer Mug
Advertising Agency: Ogilvy & Mather, Bangalore, India
3. Anti-Dandruff Shampoo: Dandruff Is Not Appetizing
Agency: Grey G2/Group, Düsseldorf, Germany
STOPS IT: Anti-dandruff shampoo by Pantene Pro-VAdvertising
4. McDonald's: Pedestrian Crossing Turned Into Ambient Ad
Advertising Agency: TBWA Switzerland
5,6. Smart: Giant Bike Lock & Shoehorn
Advertising Agency: BBDO, Toronto, Canada
7. Clever Advertising For Supor Non-Stick Pans
Advertising Agency: Leo Burnett, Shanghai, China
Results: A rise in sales of 20% in the selected Shanghai malls.
8. Gillette: Hairy Elevator Ambient Advertising
Advertising Agency: Ponto de Criacao, Brazil
Prefer it this way? 98% of women do too.
9. Basketball Players Wanted
Advertising Agency: BBDO Russia
Our idea was very simple " Stick up Announcements of the trials for the basketball team in the streets..BUT... we stuck them so high that only the tall could reach the announcement and rip off the unique code needed to get into the trials."
10. Dubai Metro: I Haven't Left
Advertising Agency: Saatchi & Saatchi, Dubai, UAE
I haven't left Dubai, I just love the metro!
11. Wong Dog Food: Hand
Advertising Agency: Mayo Draft FCB, Peru
They tied up a fake human arm to the dog's leash to prove the power and strength of their new dog food.
12. Nintendo Toilet Crosswords
Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Nintendo transformed a bathroom into one big brain teaser.
13. Clever Advertising For Extremely Long Lashes
Advertising Agency: Saatchi & Saatchi Canada
14. Alfa Romeo Helps Other People Sell Their Cars
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Within days the poster sites were completely full.
15. Motrin: Targets Your Pain. Where It Hurts
Advertising Agency: TAXI 2, Toronto, Canada
16. Audi: Garage
Advertising Agency: Lowe Roche, Toronto, Canada
17. Ponytail Train Handle
Advertising Agency: Fortune Indonesia
Local beauty salon franchise, Johnny Andrean launched a hair-strengthening product and wanted to communicate it with a low budget.
18. Altschul Orthodontics Gives You A Straight Smile
Advertising Agency: Marked for Trade, USA | Art Director: Phil Jones
19. Awareness Campaign With Real Woman In a Real Suitcase
Advertising Agency: Serviceplan, Germany
"A real, living woman was forced into a crystal suitcase and afterward put on a running baggage claim at various airports." Amnesty International's awareness campaign against human trafficking shocked people, with many news outlets reporting on the publicity stunt.
20. Funny Advert For Bikini Waxing
Advertising Agency: Tempo Advertising, Bucharest, Romania
21. Together We Get Rid Of Pounds
Advertising Agency: Euro Rscg Zuerich, Switzerland
22. KarstadtQuelle: Dental Implant Insurance
Advertising Agency: Jung von Matt, Hamburg, Germany
23. Xdress - Guerilla Marketing For Male Crossdressers
Advertising Agency: Spring, Vancouver, Canada
Client: Xdress.com is an online boutique for male cross dressers. | Problem: Lack of awareness and traffic to their website. | Solution: Create a memorable guerilla marketing piece that can be easily applied | Function: Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.
24. Divorce Lawyer - Sabina Stobrawe
Advertising Agency: g k k DialogGroup, Frankfurt, Germany
92% Of Guys Say They Washed. 34% Were Lying
Agency: JWT
Cool and Creative Ambient Ads Part I
Cool and Creative Ambient Ads Part III
