Social IssuesNOV 11, 2021

35 Times People Wanted To Be Popular On Social Media So Bad, They Did Horrible Things For It (New Pics)

Mantas Kačerauskas and Rokas Laurinavičius

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Talking to The National (the publisher, not the band), Elaine Wallace, senior lecturer in marketing at the National University of Ireland Galway (so many nationals!), said there's a lot of research showing that people like to receive likes and are motivated to seek them. "People engage in all sorts of practices to get them, and it keeps them coming back," Wallace explained.

But the negative psychological effect of the desire to collect likes has been freely admitted for many years by both Facebook and Instagram. In 2016, Instagram's then chief executive, Kevin Systrom, for example, told The Wall Street Journal: "We need to have a place where you feel free to post whatever you want without the nagging fear of, did someone like that or not?"

Years later, however, there's no such place in sight. People still go above and beyond for internet points, trying to impress folks they don't even know. And when I say beyond, I mean burning fellow plane passengers with a high-powered laser and giving up a child after you learn you can't include them in your videos.

To show how desperate some of us are for temporary online fame, we invite you to take a look at the recent posts we found on the subreddit r/justforsocialmedia. But if you scroll through the list and think that's it, fire up our earlier publication on this community. Sadly, there's way more.

#1 Give Your Grandson A Cake they Want

redditboy123451

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227points

#2 Booty Shots At Auschwitz!!!!

mrkuboy

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187points

However, even if some stunt makes a person popular on social media, chances are it's not that great. According to Pamela Rutledge, Ph.D., M.B.A., and Director of the Media Psychology Research Center and faculty in the media psychology program at Fielding Graduate University, influencers' success relies less on their content and more on their ability to maintain an emotional connection with their fans, which can change quickly.

"Social media fame is more fragile and less likely to endure compared to the celebrity of actors and musicians. It may seem like some traditional performers became famous 'overnight,' but almost all worked for many years cultivating their craft and building a resume, hoping for a break-out moment," Rutledge wrote in Psychology Today. "While traditional celebrity certainly takes advantage of social media for fan engagement, social media fame is different. It has created a new class of celebrity — influencers — that takes advantage of network connectivity, peer-to-peer communication and bandwagon behaviors, so information and influence spread faster. This works well for fame based on the ability to attract attention through zealous extroversion, appeal, and a willingness to push the envelope rather than traditional performance skills."

#3 Imagine ... Uggh

KyloRose231

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184points

#4 Influencers Jailed In Bali For Fake Mask Video Prank, To Be Deported As 'Soon As Possible'

t_a_6847646847646476

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180points

#5 It’s Just A Prank Bro

OGD3C

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179points

Rutledge also pointed out that at least in the US, people love to put celebrities up on pedestals as if they were "above it all." So when they misbehave, as most do when they believe in their own superiority, us regular folk take great relish pulling them back down to earth to show them and us that they're not so special after all. It makes us feel better about ourselves. Not everyone, however, can take the fall.

"This is a tough time to tumble down from the heights. Between the social hypersensitivity to social justice issues and the knee-jerk tendency to 'cancel' people based on the behavior or word of others (often without nuance or regard to facts), there is a perfect storm for a crash ... Brands are subject to the same consumer whims that drive fan behavior but unlike celebrities who can sometimes benefit from bad press, brands don't have that luxury. They will jump ship at the first sign of any serious social transgressions. For influencers basking in sudden fame and wealth, the trajectory down from those dizzying and lucrative heights can be equally steep."

The best experiences are beyond the reach of an internet signal. Why sabotage them for imaginary temporary clout?