We came up with a creative project for our Saraiva’s bookstore chain in Brazil. To spread the word about our pocket book collection, we embroidered book covers onto the pockets of jeans. These books are classics that everyone have read or at least heard of.
These are visually strong pieces, reminding people of the basic benefit of a pocket book: they fit into your pocket.
More info: saulofilho.com
The Little Prince - Antoine de Saint-Exupéry
The Metamorphosis - Franz Kafka
20 000 Leagues Under the Sea - Jules Verne
Treasure Island - Robert Louis Stevenson
War and Peace - Leo Tolstoy
