What makes a logo great? Is it the colors? Maybe the shapes used? Or maybe it's something that works on a whole different level, hidden from plain sight? We're talking here about the logos you've seen so many times, you probably stopped paying attention to what they actually mean.
Check out these 15 famous brand logos which, despite being well known, still manage to hold a secret or two within.
Which one surprises you the most? Let us know in the comments!
(h/t: demilked)
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#1 Toyota
This one is extra cool because the logo actually includes every letter used in the company’s name.
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216points
#2 Toblerone
"Toblerone" chocolates come from Switzerland and they really make it show not only by having Bern (city where Toblerone is made) in the name, but also a bear's silhouette placed inside the mountain logo.
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137points
#3 Fedex
"FedEx" hid a small arrow between letters E and x, which represents the forward momentum and efficiency.
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102points
#6 Amazon
The obvious bit is the arrow connecting a to z, but what’s usually missed is that the logo is smiling.
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71points
#7 Baskin Robbins
Ice cream maker is famous for producing 31 different flavors of their product. They even put that number in their logo.
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70points
#8 Quiksilver
It’s actually a stylized version of famous woodblock print The Great Wave off Kanagawa.
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69points
#10 Hyundai
Car manufacturer’s logo stands for the first letter of their name, right? Not only so, it also represents a successful deal between a car dealer and a customer.
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55points
#12 London Symphony Orchestra
The letters make the shape of a conductor of the orchestra.
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35points
#13 Unilever
Unilever’s logo is actually made up of icons representing different aspects of sustainable living.
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30points
#14 Alfa Romeo
Italian car manufacturer's logo is jam-packed with stuff, the key feature being a serpent eating a man.
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30points
#15 Northwest Airlines
Clever use of typography merges both letters, N and W, into one.
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28points
#16 Galeries Lafayette
Double T in the title creates The Eiffel Tower.
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24points