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The Middle Class Problem Twitter account has been around since February 2010 and has amassed over 33k followers in the past 12 years. The creator of Middle Class Problem, Benjamin Lee, even wrote a book under the same name as the page that was published in 2014, featuring a long list of tweets that qualify as middle class problems. The table of contents includes chapters on Eating In, Eating Out, Shopping, Quinoa, Drinking, Work, Technology, Christmas, The Help, At Home, On Holiday, and Looking Good.
In the introduction, Lee writes, “Since 2010, I’ve been following the lives of the middle classes on Twitter, highlighting the many plights suffered on a daily basis. For the first time, in this book you’re holding, I’ve collected the best examples of how frightfully inconvenient things can get.”
If you’re looking for an entertaining coffee table book, Middle Class Problems has received some great reviews from readers over the years. One person on Good Reads wrote, “We know that people on the other side of the world are starving, yet we complain through various social media that our waiter served both coffee and ice cream at the same time, that we got too much feta in our greek salads or ordered the wrong pizza size. This book lets us relate and laugh at each other's misfortunes. Definitely worth picking up!”
Another reader on Amazon said, “My wannabe posh co-worker loved it, he is now reflecting on his life and considering coming back down to earth.”
Mocking the wealthy has long been a popular form of comedy, so it’s no surprise that Middle Class Problem has become so popular. From classic literature like The Great Gatsby and The Importance of Being Earnest to popular sitcoms like Arrested Development and Schitt’s Creek, we love to critique the rich. Even if they’re not rich rich, just middle class per se, we can’t help but find amusement in their qualms about salads and soy candles. At the same time, most of us who will never get to experience the “lifestyle of the rich”, it’s fun to imagine what it must be like and mock their lack of self awareness.
Since F. Scott Fitzgerald’s classic novel was published, times have changed a bit. Although it wasn’t a sparkling depiction of the upper class, writer Benjamin Nugent argues that The Great Gatsby still glamorizes wealth. “I think that a great description of a particular experience is inevitably an advertisement for that experience.” Nugent went on to say that, “A great description of an experience that you, the reader, are excluded from, that is, an inaccessible experience, no matter what that experience is, tends to be compelling. Describe to the reader an experience from which that reader is excluded, and describe it beautifully, and what you write will tend to be like the green light in Gatsby.” Though readers enjoy criticizing the displays of wealth in the novel, there might be a tinge of jealousy towards the lifestyle as well.
When it comes to more recent critiques of the upper class, the Emmy award winning sitcom Schitt’s Creek is one of the most exaggerated examples. The premise of the show is this: an extremely rich family suddenly loses their fortune after trusting the wrong business manager and ends up having to move to a small, rural town that they once purchased as a joke, after all their other assets have been seized. While it sounds far too strange to ever happen in reality, Dan Levy (writer, showrunner, and one of the stars of the series) was inspired by actress Kim Basinger, who actually bought a small town in Georgia in the 1980s planning to transform it into a major tourist attraction. Three years later, however, the town had seen no developments and locals considered it “deader” than when it was purchased.
Though the success of Schitt’s Creek can be attributed to many factors including clever writing, excellent casting, and being picked up by Netflix, audiences can’t deny that it’s fun to see rich people flounder. There are heartfelt moments that bring the cast down to Earth, but especially in the earlier seasons, the characters just seem like parodies of people. While most of us would feel lucky to have the “problems” of these characters, it’s satisfying to know that at least they’re not having any fun either. Succession is another show portraying the collapse of a wealthy family. Rachel Connolly, a writer for The Guardian, notes about Succession, “The miserable, powerless billionaire heirs, imprisoned by their wealth and status, play into a popular idea: that almost everyone, from millionaire property tycoons to supermodels, is having a terrible time under capitalism.” Well, at least we’re not alone.
Reality TV has also long explored the trivial inconveniences of wealthy families. From every franchise of The Real Housewives to Keeping Up With the Kardashians, it can be great fun to sit at home in our much smaller apartments, drinking much cheaper wine and make fun of these people because at least we have self-awareness. One of the most famous quotes from Keeping Up With the Kardashians was uttered when Kim lost a $75,000 earring while swimming in the ocean in Bora Bora. Kim began to panic about her earring disappearing, and her older sister Kourtney calmly responded, “Kim, there’s people that are dying.” While I’m sure both women complain about their fair share of “rich people problems”, audiences became obsessed with this line, making it one of the most iconic moments on the show.
One possible reason we love content mocking the rich is the idea of schadenfreude, or pleasure derived from someone else’s pain. Alyssa Rosenberg, writer for The New York Times, examined how the most popular reality TV in recent years has shifted from competition based shows that tend to teach viewers something to programming about the rich. There is probably a part of us that knows bad things are bound to happen to the subjects of these shows, and we just can’t look away. There’s too much schadenfreude to be had! A perfect example is Teresa Giudice, a star of The Real Housewives of New Jersey who was arrested for fraud. Rosenberg notes that when we watch shows like that and laugh at the ridiculous things cast members spend their money on (especially when it’s money they don’t actually have), we can “congratulate ourselves for not sharing [their] desperation to appear wealthy”.
