Eidherr explained to Bored Panda that the 'Sociaty' network encompasses 3 different pages which span various genres: "From pop culture and entertainment on @Sociaty, to memes on @MemeCulture and girls' gossip on @Fembase."
We asked Eidherr for his thoughts on what it is that makes some memes so successful. "At the core of a truly great meme is relatability, simplicity, and timing," he told us in an email.
"The best memes capture universal emotions or experiences in a way that's instantly recognizable and often surprising. To stand out, a meme should be visually clear and relevant to current trends or cultural moments, making it both shareable and memorable. Memes covering current events tend to receive the highest engagement," he said.
Bored Panda was also curious about the inspiration behind the 'Meme Culture' account. The founder was kind enough to shed some light on this.
"I've been personally passionate about creating viral content since the early days of Facebook in 2010," Eidherr opened up.
"In 2014, Sociaty, a Gen-Z social publisher was born. As Gen Z tend to more and more consume their news over social media, our niche page @MemeCulture was created to cover the latest news and cultural topics in the form of memes," he told us.
"With a combined following of 5 million across all platforms and pages, and generating over 10 billion impressions per year, the consistency in posting every day paid off for the Sociaty network."
Memes and other types of internet content are a bit of a double-edged sword. On the one hand, they’re often witty and relatable and have a low barrier to entry if you want to amuse yourself. It’s a fun, lighthearted break from work, studying, and all of your responsibilities.
On the other hand, if you’re not aware of your internet usage habits, you can easily spend hours mindlessly browsing content that you later won’t even remember seeing. And that’s just not healthy.
Most people use the internet to find information, as well as communicate with others, and consume content. Statista notes that as of the fourth quarter of 2023, the average global internet user spent roughly 6 hours and 35 minutes online every day.
This shows an increase of 16 minutes from the third quarter of 2015. South Africans aged 16 to 64 spent the most time online, at 9 hours and 27 minutes. On the other side of the world, Japanese people spend just 3 hours and 57 minutes online per day. Meanwhile, the average Danish person spends roughly 5 hours on the internet.
Statista reports that as of the first quarter of 2024, the demographic group that spent the most time online was female users between the ages of 16 and 24.
On average, members of this group spent 7 hours and 16 minutes on the internet every single day. Male internet users aged 16 to 24 spent around 7 hours and 1 minute online daily.
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Meanwhile, people aged 25 to 34 years old spent a similar amount of time online (7 hours and 5 minutes for females, 7 hours and 9 minutes for males). The least active demographic group of people on the internet were individuals between the ages of 55 and 64.
They spent far less time on the internet than their younger counterparts, clocking in with an average of 5 hours and 13 minutes of online activity per day.
How we spend time on the internet has also been drastically changing over the past decade. Increasingly, people tend to use various mobile devices to be online, rather than computers.
For example, Statista notes that back in the third quarter of 2013, 72.6% of people who spent time on the internet globally did so on their computers. Just 27.4% did so on their mobile devices. These numbers changed quite rapidly after this point.
By the third quarter of 2019, a flip occurred: 50.8% of all time spent on the internet on planet Earth happened on mobile devices rather than on computers.
Fast forward to the third quarter of 2023, and this number grew to a whopping 57.8%. However, there was a slight downtrend in the first quarter of 2024, with 56.9% of all internet usage happening on mobile devices.
