Less famous than the baby boomers before them and the millennials after them, Generation X, or Gen X, is sometimes referred to as the “forgotten generation,” “slacker generation,” or the “forgotten middle child.” To be clear, they’re the folks born between 1965 and 1980—but if those dates don’t mean much to you, Forbes contributor Angela Woo paints a clearer picture.
She explains that a large number of Gen Xers grew up as latchkey kids—coming home to an empty house because both parents worked, or because their parents had split up. On the tech side, Woo points out that this generation watched ATMs become mainstream, entered the workforce right around the dot-com era, carried around those massive suitcase-sized cell phones, and hit adulthood right as the internet started becoming a normal part of daily life.
Globally, many Gen Xers also lived through major political shifts. They saw the Berlin Wall come down, the Cold War end, communism collapse, and apartheid end in South Africa—all this, Woo explains, “to a backdrop of grunge and disillusionment.”
Nowadays, even though many from this generation are at the height of their careers, with homes and families of their own, Woo notes that they’re still overlooked in mainstream conversation: “We’ve watched the culture interest shift from boomers to millennials like we’re a flyover state.”
Sure, Woo was talking about this in terms of marketing conversation, where she argues Gen Xers have “faded into near obscurity,” but the Pew Research Center also said as much in 2014 when they dubbed Gen X America’s “neglected ‘middle child.’”
Sandwiched between the far larger baby boomer and millennial generations, Pew explained, “Gen Xers are a low-slung, straight-line bridge between two noisy behemoths.”
And that same pattern plays out online too. Because while anyone who’s ever spent some time online has probably seen the phrase “OK boomer” or heard about how “cringy” millennials are, here too, Business Insider’s Andrew Lloyd explains, Gen X has “largely been left to their own devices.”
It’s fitting, really. The same generation raised to fend for itself is now doing exactly that on the internet. They’re carving out corners to revel in jokes inspired by their collective experience—and their particular brand of wry comedy, Lloyd explains, “is quietly thriving online.”
One such corner is the Instagram page whose memes we’re sharing here today: Gen X Humor. The page delivers exactly what its name promises—entertaining its 119K followers with memes that are frighteningly accurate and just as funny. Through a mix of text-only and text-and-image formats, the page nails what it was actually like growing up in the ’70s, ’80s, and ’90s.
It showcases the kind of humor Lloyd describes when he talks about how Gen Xers “make light of their independent childhoods where they roamed unsupervised, highlight their resilience and sarcasm, and share memories of firm parenting methods.”
And if, as Business Insider contributor Rebecca Knight puts it, for this generation, “cynicism is a love language,” it’s precisely this language Gen X Humor speaks fluently.
As Karen Morgan, a touring comedian and Gen Xer born in 1965, explained to Business Insider, Gen X comedy lands because it’s “keenly observational and nostalgic,” with a tone that’s often sarcastic and self-deprecating. The jokes don’t just romanticize the past or recycle nostalgia. They often acknowledge that growing up as a Gen Xer could be chaotic, confusing, or even unsafe. But they’re told with enough distance and self-awareness to make people laugh instead of wince.
And that’s part of why these Gen X memes hit so close to home for their audience. They don’t rely on internet trends or niche modern-day references but rather on shared lived experience. If you remember making mixtapes, memorizing phone numbers, or being told simply to “be back before dark,” the joke usually lands before you’ve finished reading it.
In this sense, while the subject matter of the meme or joke can vary, one theme keeps surfacing: pride in how and when this generation grew up—kids who were, as Morgan puts it, left to fend for themselves at early ages, with “very little supervision and coddling” from their parents. And while Morgan acknowledges that some younger generations might find the idea of this kind of upbringing “alien and unfunny” (to put it mildly), she sees it differently.
Rather, she says, “Our feral childhoods made us strong, independent people with a good sense of humor.”
And maybe that’s the real throughline here. Gen X didn’t get the cultural spotlight boomers and millennials have enjoyed, but they never seemed to mind. They’re still doing what they’ve always done: finding the humor in life and sharing it. This time, one meme at a time. And like Lloyd says, “they don’t care if you don’t get the joke.”
