Dad Makes Goth Daughter Feel At Home In This German Hardware Store Ad

The Goth subculture, which began in the '80s on the back of the punk subculture of the '70s, has survived and thrived over the years along with its associated tastes in music, aesthetics, and fashion. Goths have contributed much to wider culture over the years, with icons like Robert Smith, David Bowie, Nico and Tim Burton heavily influenced by the dark, artistic and androgynous characteristics of the Goth scene.

Although Goth subculture is strong and there is sure to be a small niche in every community, being different can often be a lonely and difficult experience.

Studies suggest that Goth teens are more likely to harm themselves or attempt suicide; however, it was also found that most self-harm by teens was done before joining the subculture, and that joining the subculture would actually protect them and help them deal with distress in their lives. Goths need their fellow Goths around them!

This clever ad by German hardware store Hornbach depicts a lonely girl, shunned by her classmates and looked at with a mixture of fear and suspicion by the rest of the community.

The ad depicts the teenage girl in her daily life, being laughed at and talked about behind her back as she clearly stands out as different in this seemingly well-to-do German town. Her schoolmates think she's weird and crazy, while older people are a little frightened of her.

Everyone needs their support network, don't they? In the absence of other Goths in the town, this queen of darkness is fortunate to have a father that supports her unconditionally.

Using the DIY knowledge and materials that he undoubtedly picked up at his local Hornbach store, he goes out of his way to make sure his daughter has a house worthy of her!