Illustrator Olivia Brotheridge created the piece, which features iconic landmarks amongst leafy trees. The greenery symbolises the council's initiative to plant 6,000 new trees in the borough by 2022.
The map appears on cards from Hackney Council and Mayor Phillip Glanville. It also features as large posters on JC Decaux street furniture, and across social media platforms.
The progressive initiative includes 5,000 street trees and a giant redwood in Homerton. Hackney Council also plans to involve schools and community groups in the planting phase. The trees provide a nature-based solution to atmospheric warming and carbon filtration, increasing biodiversity and making the borough a more pleasant place to live.
The card and envelope are printed on FSC certified sustainable paper stock.
Olivia is a map specialist, adding Hackney to a portfolio that includes London, UK, and the world. Inspired by the emotional connection that people have with a place, she says, “I hope people will see the landmarks and think of the memories they have connected with those locations. I lived in Hackney for 5 years, so I have memories woven into this map.”
The illustration starts life as a pencil sketch, before being scanned and coloured on an iPad. The final piece is then turned into a vector image for large-scale printing.
A summer version is also on its way, so keep an eye out across the borough throughout 2020!
More info: oliviadesign.uk
Hackney Illustrated Map by Olivia Brotheridge
Hackney Illustrated Map by Olivia Brotheridge, London Billboard
Hackney Illustrated Map by Olivia Brotheridge, Christmas Card from Hackney Council
