How I Ended Up Creating Cardboard Toys For Kids With A Rich Imagination

When was the last time you decided to listen to your inner voice that kept screaming to follow your dream? What about the last time you had the courage to take a leap of faith? You just need to tell yourself: no more excuses. No more overthinking. No seat belts. What about focusing only on you and your dream? We did so and believe us when we’re saying: it’s totally worth it.

My name is Evelyne and almost 3 years ago I decided to pursue my dream: to create my own business while making a change in the toy’s industry. The result?

Website: www.mistertody.com

We develop, design and produce stylish cardboard toys for kids with a rich imagination. I’m proud to say that every toy we produce is not only fun and beautiful but also eco-friendly and sustainable.

The business recipe: craftmanship with a pinch of love

The toys are all about love and respect: not only for the producers, partners and buyers but also for the environment. The unique aspect of the business is that the toys are all made out of stylish, recycled cardboard. At this moment, we are one of the few brands in Europe selling only eco-friendly toys, and one of the first Belgian sustainable toys start-ups to go international.

I dream to make the world a better place for us and our kids. That’s why all the parties involved in the production process are correctly rewarded for their work. Our products are produced in Belgium, supporting local businesses and designers.

The company's efforts to make eco-friendly children toys while also sticking to a stylish design in the process have resulted in having the toy brand loved not only by kids but also by parents all over the continent. Furthermore, our unique toys stimulate the creativity of the children. That’s the magic of Mister Tody.

Why cardboard and not plastic?

We consciously choose cardboard instead of plastic, due to the negative impact of plastics on the environment. The cardboard is made out of recycled cardboard that is easily recyclable by the future owners, unlike plastic, for example. We want to reduce the impact on the environment, with the help of our toys. The ink used for the beautiful prints is not water-based. Therefore, no polluted wastewater stays behind.

Our unique selling propositions?

- Endless fun for smart kids – checked

- Eco-friendly toys for a better future – checked

- Products created with love & respect - checked

Now, we are one of a few brands in Europe selling only eco-friendly toys. Always think why before you buy. Choose eco. Choose smart. As Yoko Ono said: A dream you dream alone is a dream. A dream you dream together is a reality.

Do you want to support us? Make a kid you love happy by choosing a special gift from our webshop.

More info: mistertody.com