Some time ago I developed this concept and directed the photoshoot for a Dutch event called the ITS FESTIVAL. The theatreschool festival is all about young new talent, so in a way its rejuvenating for older people, which i look quit litterally. I always love creating posters and images with a twist.
In the picture you see an old man painfully ripping his skin away to reveal a younger self. It took ± 40 hours to finish, a bit longer then normal because of the silicons that had to be fabriced for the skin. Also the man, an unknown neighbor of someone we knew indirectly, was really not used to act as a model, so we had a challenging time to make him go for it. But it all worked out in the end.
Concept, Art Direction, Design by Jona Rotting.
More info: jonarotting.com
My idea executed in photography for the poster
The image with my typography
A sketch of the same message in a much earlier and less provoking state
