I am an art director working in the advertising industry. I reuse everything from electronics components that express my fantasy.
With scores of new smartphones and computers release every quarter, tons of electronic devices are thrown away – and they often wind up filling our landfills and polluting the environment. Electronic waste is a growing concern – over 2.4 million tons of waste was generated by gadgets in 2010 alone. This waste often includes toxic materials such as lead, mercury and lithium to name a few.
The concept here is to keep electronic waste out of the environment by making these up-cycled characters using static and rigid shapes of digital components to give a second life to objects that can be transformed into living characters to tell a story even in one shot.
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