Photographer Jeffrey Vanhoutte using high-speed photography captured the powerful but graceful dance movements of a professional acrobatic dancer reacting with unpredictable movements of powder. The dance performance was actually staged to promote and market a new line of coffee creamers created by the Dutch company Campina Friesland Kievit, which is known for specializing in powdered milk.
Teamed up with the Norvell Jefferson creative agency and a professional dancer, Vanhoutte was able to animate powdered milk as it seemed to interact with the flawless movements of the talented performer.
One would not be too far-off if these images were mistaken to be still excerpts of some spectacular fiction based movie from Hollywood. What is actually captured and frozen by the camera is the action of the dancer throwing clouds of smoke (powdered milk) up in the air while executing graceful and fluid dance moves.
