People Who Know Influencers In Real Life Are Revealing What Their Lives Are Really Like (30 Answers)

Modern marketing divides influencers into four levels according to the main criterion - the number of subscribers. Nano-level - up to ten thousand, micro-level - from ten to one hundred thousand, macro-level - from one hundred thousand to a million and mega-level - from a million subscribers and above. Superstars like MrBeast, who has over 164M subscribers on YouTube alone, stand apart. As of today, the influencer marketing platform market is growing at a tremendous pace - if in 2020 the total market volume was estimated at $6B, then by 2024 it should be about $21B.

If earlier, decades ago, television definitely ruled the world, and if you were not on TV, then frankly speaking, you had few chances to achieve success as a prospective celebrity, today the internet gives everyone a chance. Although, as before, in the confrontation between pure amateur talent and a powerful PR machine, the latter often wins. In the end, the same MrBeast today is actually a huge team of professionals, comparable to a full-fledged TV channel.

"In fact, being an influencer is just a job that only mimics a lifestyle," says Boris Gurtovoy, the founder of Trixter Digital SMM agency, who was asked by Bored Panda for a comment. “Accordingly, it should be treated as a job. After all, you don’t require, say, actor Henry Cavill to fly through the air or slay monsters in real life. In fact, many influencers are actors in their specific reality show."

"Of course, without special experience in the field where the influencer works, it is difficult to succeed, so most of them - from those whose social capital is measured at least hundreds of thousands of subscribers - can really be called experts. And, of course, an influencer is a daily intense job. After all, playing a role and playing it well is not that easy," Boris states.

Of course, there are situations when an influencer is really poorly versed in the area in which they position themselves as an expert. But this applies mainly to the nano-level - in fact, in order to develop further, you need to acquire a powerful team, invest in equipment and advertising, and this level does not tolerate ignorance. Be that as it may, almost any influencer must put in a lot of hard work, and it should be perceived in this vein. So what do you think, our dear readers, should we demand influencers live their online life in their real one, or not?