43 Shopping Fails That Made People Instantly Regret Buying Anything

There are a bunch of reasons why these “I ordered headphones, but got a wooden block instead” situations happen.

Let’s begin with scams, since they make up a big part of it.

Some sellers deliberately mislead people with fake websites, copied images, or big discounts that don’t make sense.

You think you’re buying a branded product, but what arrives is a cheap knockoff or something completely different.

These kinds of product-related scams are not just isolated incidents.

With the boom in e-commerce and third-party marketplaces, more people are buying from sellers they don’t know personally. This opens the door to a lot of frauds.

In a recent study, about 36% of Americans said they’ve bought something online that either never arrived or turned out to be fake and they weren’t refunded.

Over 387,000 reports of fraud involving online shopping were filed in the US in 2024, official data shows.

The study defined online shopping fraud as reports of “undisclosed costs, failure to deliver on time, non-delivery and refusal to honor a guarantee on purchases made online, and internet auctions.”

In a recent report, it was found that more than 800,000 people in Europe and the US were duped into sharing card details and other sensitive personal data with a huge network of fake online designer shops.

It was described as one of the largest scams of its kind, with 76,000 fake websites created.

These websites had zero connection to the brands they claimed to sell, and most people who shared their experiences said they never got anything at all.

Scammers have also taken over social media, pretending to sell trendy products at crazy-low prices.

They’ll make it look totally legit with cool photos, fake reviews, flash sales, and limited-time offers. But once enough people order, the store disappears.

Either the items never show up, or what arrives is a cheap knockoff that’s nothing like what was advertised.

In other cases, sometimes the seller account is real; it’s just not being controlled by its legitimate owner anymore.

Experts say scammers sometimes take over established seller accounts on big marketplaces. They use the seller’s good reputation and history to make fake sales, often before the real owner even notices anything is wrong.

With the rise of artificial intelligence tools, these scams have gotten a lot harder to spot.

Scammers can now whip up pixel‑perfect fake shopping sites or product images in minutes, using AI to make ads.

“The problem is now we have so many AI options, it is easier than ever for scammers to create fake sites, fake images, or fake offers,” Lior Pozin, Founder of Build Your Store, told Digital Journal.

“What used to take technical expertise can now be generated in minutes using artificial intelligence. This means that more criminals than ever have access to the tools to make their jobs easier, and your life harder,” Pozin warned.

Sometimes, though, these snafus happen without the seller meaning any harm.

The return scam issue is actually quite common. Someone buys an item, swaps it with something else (a random object like a potato or a brick), and returns it.

If the store doesn’t properly check the box, it gets resold to the next customer. So even when you order from a legit place, you might sometimes end up with the wrong item.

A lot of the time, it’s also just a case of people reading the listing wrong or missing key details.

For example, maybe the product description is in another language, or the packaging label isn’t super clear.

When shoppers are in a rush, they sometimes put an item in their cart based on how it looks instead of what it actually says.

All of this can lead to a big old shopping fail.