After conducting linguistic research that revealed the discrepancies in the way the media talks to men and women about money, we discovered that:
- 65% of financial writing aimed at women defines them as 'splurgers', excessive spenders who need to 'reign in their spending' and 'limit' their outgoings in order to save.
- 70% of articles on money in men's magazines make it clear that financial success makes them more of a man.
And half of articles aimed at men use fear to encourage big purchases and investment decisions.
Inspired by this, Starling Bank created four videos to highlight this inequality, as part of their new campaign to #MakeMoneyEqual.
www.starlingbank.com/campaign/makemoneyequal/
More info: starlingbank.com