Meghan Markle’s lifestyle brand As Ever has once again found itself at the center of public scrutiny after netizens uncovered that her latest product—a bottle of orange blossom honey—is likely sourced from the same supplier used by American retailer Williams Sonoma.
The alleged supplier, Savannah Bee Company, sells 340 grams of the same product at $18, while Markle’s counterpart, which includes only 255 grams, was sold in limited edition $28 bottles.
While this relationship between supply chains and brands is nothing new—with identical products getting priced higher due to brand recognition—the discovery comes as the latest blow to Markle’s attempts to rehabilitate her public image.
Meghan Markle’s brand As Ever is being accused of repackaging honey from other companies—and charging extra
Image credits: Netflix
Founded by the actress in February 2025, As Ever was meant to be a new start for the actress. Named after her penchant for signing her carefully handwritten letters with those words, the brand positioned the Duchess as a down-to-earth, loving woman who enjoys cooking, entertaining, and hostessing.
“As Ever, for me, is an extension of how I love. Through thoughtful gestures and small details, I hope this collection brings you as much joy as it does for those I hold close,” Markle wrote on her website.
Image credits: aseverofficial
However, since its inception, As Ever has faced intense scrutiny from Markle’s detractors, who have accused the brand of plagiarizing everything from its products to its image—and even its logo.
Image credits: brigantia__
The recent honey drama follows closely on the heels of an “exposé” which revealed that the brand’s line of herbal teas were repackaged products from The Republic of Tea, a well-established US tea company that also produces Bridgerton and Downton Abbey teas for Netflix.
As Ever, Williams Sonoma, and Savannah Bee are all suspected of selling the same honey, with consumers paying extra for the brand
Image credits: As ever
Williams Sonoma, at the same time, partnered with the streaming platform to create a line of products which include honey that, as netizens allege, was also provided by Savannah Bee.
The Netflix connection is important as many noted how As Ever’s promotional campaign included the production of a cooking show called With Love, Meghan, which premiered on the platform on March 4, 2025.
Image credits: Williams Sonoma
“Meghan said previously that Netflix felt As Ever should not be named With Love, Meghan. That Netflix wanted it to be independent,” a user explained.
Internet sleuths soon found out that As Ever, Sonoma, and Savannah Bee Company all appeared to be selling the same orange blossom honey—just under different price tags and packaging.
Image credits: Netflix
Savannah Bee, the presumed original supplier, sells its version for $18. Williams Sonoma’s Bridgerton-branded edition sells for $23. And Meghan’s As Ever bottle—containing even less product—is priced at a premium $28.
Image credits: meghan
This led many to conclude that the supplier-brand deal was likely the result of a behind-the-scenes compromise between Netflix and Markle—one designed to avoid conflict between a potential With Love Meghan line of products and their already established Bridgerton merchandise.
Users believe Markle is purposely making her products scarce in order to boost the image of her brand
Image credits: meghan
Despite accusations of customers not paying for the honey itself, but for the branding layered on top, Markle’s product was a success. Shortly after As Ever’s honey launched, it soon became unavailable as fans rushed to get their hands on a bottle.
“It’s all so pathetic,” one user concluded. “Meghan’s fans may as well just buy the Bridgerton products—at least those are actually in stock.”
Image credits: As ever
Others believe Markle is purposely making her products scarce in order to boost the image of her brand. “Her plan isn’t to sell a billion pots of jam. It’s to show investors that she’s so popular that her items fly off the shelf.”
Image credits: The Republic of Tea
As Ever has been marred by controversy from the beginning. In February, right after it was unveiled, the brand’s logo came under fire after it was accused of being a near-copy of the coat of arms belonging to Porreres, a small town in Mallorca, Spain.
Image credits: Netflix
“The similarities are undeniable,” said Porreres mayor Xisca Mora. “They are the same, except the birds are a little different, and they use different colors, but they are nearly identical.”
At the time, Doug Eldrige, a PR strategist, called the mistake “a comedy of errors.”
“Despite her vast resources and connections, she still hasn’t learned to navigate the branding space effectively,” he added.
"Fake." Netizens slammed Markle for trying to brand herself as a "natural cultivator"
