Meghan Markle has made a comeback on Instagram with the surprise announcement of a new brand launch, which came shortly before Prince William gave a speech at an awards ceremony in honor of his mother, Princess Diana.
The new Instagram account introduces the world to American Riviera Orchard, a brand that appears to be the Duchess of Sussex’s invitation to customers to have a seat at her dining table.
American Riviera Orchard seems to be a luxury lifestyle brand that is expected to focus on home, garden, food, and general lifestyle wares. The brand launch comes as Netflix is gearing up to release Meghan’s new cookery show, where she will not only showcase her cooking talents but also promote her own product line.
Meghan Markle has launched a luxury lifestyle brand that will coincide with her new cookery show on Netflix
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It is understood that American Riviera Orchard plans to sell tableware, drinkware (including decanters), kitchen linens, and edible treats, such as jellies, jams, marmalade, and spreads. A book and a blog are also expected to come along the way.
The umbrella idea may also include a physical shop where tableware, mugs, jams, tablecloths, and recipe books are expected to be sold.
“It's a lifestyle and cooking brand called American Riviera Orchard,” an insider told the Daily Mail.
The new Instagram page uploaded a story showing Meghan Markle in the kitchen
“The brand is meant to coincide with the launch of a new cookery show for Netflix. Meghan will be making, and selling, products such as jams,” they added. “And at some point there will be a book and blog etc.”
Royal Family observers were quick to point out that the timing of the announcement “is no accident,” as it came moments before Prince William arrived at the Diana Legacy Award event.
The timing of the announcement “is no accident,” a royal commentator said
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“The Sussexes in my opinion do nothing by accident and timing is often absolutely pivotal,” Royal commentator Richard Fitzwilliam told the Daily Mail. “We found that out one way over the weekend and we've now just been reminded that there may be more shots in their locker than some of us thought. And it's no accident.”
“For years they've been unpredictable but they have been predictable in one sense, and that is the unerring timing when they believe it's beneficial to get information out. They don't do anything by accident.”