The Beach Was MyInspiration,
Dee byDiana
My name is Diana Soukar, a wife and a mother to a very beautiful Girl. I always had a passion for art and design; I studied Architecture and Interior Design. I always had a desire to run my own business. I had a passion for art and design and believed that if you use art in the right form you can make a statement in any field. I was always amazed by the success stories of artists, architects and fashion designers; how they started small and grew their businesses bigger over time.
I started thinking about building my own brand using my love to for art into reality but still didn’t know what to do, from event planning to fashion & shoe design I always failed to deliver what I felt as what I had in my mind was not just about delivering nice designs but it was more about the message that the designs have and the feeling that it should be offering.
Until One day, I was on a nice vacation lying on the beach fronting the beautiful Sea, thinking over and over on how I should transform my passion for art into reality! I closed my eyes for seconds while I was feeling the warmth of the sand on my body. When I crossed my fingers into and I felt a profound connection with nature it was so deep and true! And there it hit me
“Sand! Yes! Sand as jewellery! Nice elegant pieces that hold the warmth of the beach, the Sun, and the Sea inside, with a very sophisticated design that would make you want to wear them everywhere you go!
Right after I started reading about the benefits of sand; the good vibes plus the positive energy that sand gives... more than the benefits I fell in love with the feeling the sand gave When you run soft, white sand through the tips of your fingers and slide your toes, deeper into the warm beach sand, letting the sunshine wash over your face, the feeling you receive is calm, tranquil and overtly happy. I discovered that When we enjoy these experiences, we participate in an energetic occurrence called “Earthing” or “Grounding.” This is a process
where the human body absorbs the earth’s energy through the skin.
I tried to transform this mix of feelings of serenity as inspiration to design and create jewellery that will forever remind you of the sense of peace that comes from a visit to the beach.
Using natural beach sand within every piece of jewellery in the collection reminds the wearer of that sun-soaked memory. Each piece is inspired by nature and beautifully crafted to ensure the highest of quality.
The range of the collections was contemporary, stylish and eternally timeless. All of the collections are 18k gold plated and individually handmade. The designs are both modern and effortlessly ageless, bringing certain exclusivity to your jewellery collection. I made sure that It will transform any look,
The connection between the moon and the Sea was a big inspiration in the designs, The Eclipse collection was inspired by the moon and it is a statement range in itself, full of half-circles and bold lines. Ideal to wear over a stunning printed kaftan on the beach.
A water droplet, the One Drop, and Double Drop designs are a modern example of the design ability to style nature into a contemporary vision using the shape of a Rain Drop in a very unique way.
In the latest collection, I took the challenge a little further where I left it all to the Universe to inspire me. The universe is a mystery beautiful shiny place. The secrets of the orbit and the arrangement of the stars overlap the moon and how it all affects the seas and the oceans around the globe. It creates many wonderful effects that are linked to each other. This collection reflects of our view of the universe. The superposition of the stars makes a lovely mixture of shape effects and natural phenomenon in a place that has ‘No endless of freedom’. In the meantime, I am designing a new line with new ideas from straight edgy lines to smooth curves all inspired by nature, trying to make the wearer feel that connection with nature and the peac of a lovely day at the beach.
