35 Times Something Failed Miserably Despite Being Declared As ‘The Next Big Thing’

Probably the top reason for big things flopping is overpromising, followed by underdelivering. A good deal of people keep doing that over and over, and people keep falling for that time and time again. 

With this forming a certain pattern, we became curious to understand why this keeps happening. With this in mind, Bored Panda reached out to Nick Hatter, a therapeutic life coach, who had some interesting takes on the subject. 

The expert began by saying that there are several different reasons why people tend to act this way, including personal gain and insecurities. But while many people usually associate the “next big thing” with something of a worldwide scale, this can just as well apply to smaller things, like dating, that, on a personal level, can have just as much, if not more, significance. 

“In online dating, people oversell and lie -- a lot! Around 80% of online daters lie, according to one study,” said the therapeutic life coach, explaining that many men oversell themselves by embellishing their job title and lying about their height, age, or even marital status. 

But while we found out why people tend to oversell things, the question of why some also fall for them still remains. Well, according to the expert, it’s sometimes as simple as people desperately wanting to believe in something because of how incredibly wonderful it would be if it were true. 

When we fantasize about something that we want strongly enough, we can become blind to every sign saying that it’s not real. Continuing on his dating example, Nick said, “The human desire for love can be a strong one -- and even if there are obvious red flags (such as something appearing too good to be true), some may still choose to ignore such red flags to fulfill the fantasy of finding love and lasting happiness.”

But when it comes to something that’s supposed to be the “next big thing,” perhaps it’s not always about overselling something that you know is not what you present it to be. After all, there is a saying that the more you announce your goals to others, the less likely you are to achieve them.

When we asked Nick whether he thought there was any truth in this saying, he answered that it depends on who you’re announcing to and how you’re doing it. “Social accountability can actually be a powerful tool,” said the expert, explaining that announcing your goals can be very useful if you do it for something more than just attracting attention. 

“12-Step recovery programs like Alcoholics Anonymous (AA) involve a lot of social accountability, such as by sharing progress in meetings or with a recovery coach (known as a ‘sponsor’),” continued Nick, adding that according to one study, when it comes to keeping people sober, AA has actually shown a lot more effectiveness that therapies like cognitive-behavioral therapy (CBT).

“As human beings, some of us do not like to look bad in front of others or let people down. As a life coach myself, accountability is also something I find for my own clients to be quite an effective tool for helping them break through procrastination and helping them achieve their goals,” summarized the therapeutic life coach.

In the end, just like Nick said, there are many reasons why people tend to oversell things that eventually flop. But whether it’s because of personal gain, insecurities, overexcitement, or anything else, we can’t really stop people from doing it. There will always be big promises that sound too good to be true, and it will always be nice to fantasize about what it would be like if they did come through. But to avoid disappointment with these things, keeping just a bit of skepticism won't hurt.

What did you think about this story? What are some of the “next big things” that eventually flopped that you would add to this list? Type it all in the comments below!