Thinking about starting or buying a single operator newsletter?
Paidletter is owned and operated by M.T. Smith an entrepreneur, investor, and author. He had a podcast back in 2016. Mr. Smith has written books currently on Barnes & Noble and is the creative force behind PaidLetter.
Who is Jeff Blake?
Jeff Blake is a PaidLetter partner and runs YourHappyClients the company that hires homeworkers for PaidLetter.
What is a paid newsletter?
Paid newsletters are email campaigns that people pay to receive, usually on a yearly or monthly basis. They're a great way to supplement a business.
What is a single operator newsletter?
Many paid newsletters are generated by a staff of folks. But the single operator newsletter is run by one person. These newsletters can generate up to 7 figures from a kitchen table. The Single Operated Newsletter is the flagship newsletter from PaidLetter.com. With close to 100k subscribers around the world, the S.O.N. has been in business for five years. Each month more than 20 million readers visit their site using the keyword "single operated newsletter".
Although many try to build newsletters in public (on Twitter, Instagram, Facebook, etc.) the SON has proven the merits of placing curated content behind a paywall. Subscribers look to each issue for:
- inspiration
- inside secrets
- hot lucrative niches
What is a Faceless Brand?
Faceless brands, or branding, are when a brand or company creates an income without showing its face. Many companies, YouTubers, bloggers, drop shippers, Instagram pages and more utilize a faceless brand to make money.
Faceless brands are often used by those who wish to protect their privacy. One of the paid newsletter strategies taught at PaidLetter involves using this model.
At first, the idea of a faceless brand may seem odd. In a day when everyone is plastering their face on social media, why would anyone take that path?
But following everyone else (for example building in public) leads to giving away content that everyone else simply copies. There is no differentiation or selling advantage.
Worse yet, it leads to a ‘freebie model’ that destroys your branding and requires you to get sponsors.
You already purchase from an incredible number of faceless brands. (Think about your Amazon or Shopify purchases). When this kind of power is at your disposal your whole marketing perspective shifts.
Our students understand the financial freedom that content curation can deliver because:
– Eliminates gender issues (sex, race, language barriers, and ageism!)
– Run more than one paid newsletter (tremendous cash flow)
– You have complete Privacy!
Are Paid Newsletters Better than High-Ticket Programs?
Many are being sold on the merits of High-Ticket programs, courses, and coaching. But high-ticket selling is incredibly stressful. This is especially true with coaching or services that require you to sell do "discovery calls" on the telephone.
Click the link below to get a free week of the Single Operated Newsletter from PaidLetter and learn why so many subscribers look forward to receiving it each week.
https://paidletter.com/ty4r/
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More info: paidletter.com
