Pop-Tarts has taken a delicious dive into the world of pop music, and to everyone’s delight, it has hitmaker Taylor Swift involved.
The Kellanova-owned snack maker has released a public plea — so public that they took a full-page ad in a newspaper for it — asking Taylor to release the recipe of her homemade Pop-Tarts pastry.
To make sure their plea was heard by the masses, Pop-Tarts used a full-page ad in The Kansas City Star’s Friday print and e-Editions, where the company said they were “tortured” not knowing more about Taylor’s version of the baked goods. Does it have a special filing? Does it have frosting? Pop-Tarts begged to know.
“To KC’s most famous fan. We heard you have a Pop-Tarts pastry recipe,” read the message on the ad.
“We’re tortured not knowing more about this DIY delight. What’s the filling? Does it have frosting? Do they have little holes?” the company said, clearly unable to contain their curiosity just like the rest of the eager Swifties across the world.
The buzz around Taylor’s special Pop-Tarts began after the Kansas City Chiefs’ coach, Andy Reid, spoke about how the Love Story singer captured the hearts of her boyfriend Travis Kelce's teammates by baking for them.
“Kind of behind-the-scenes, she, to fit in — she didn't even know she was doing this, I don't think — she likes to cook, so she made the offensive linemen homemade Pop-Tarts,” the coach said on an episode of NFL by NBC.
When hosts Mike Florio and Chris Simms asked if he managed to taste one of the Taylor-made goodies, Andy replied, “She didn’t give me one, and the offense linemen definitely didn’t give me one!”
Pop-Tarts put out a full-page ad addressed to "KC’s most famous fan"
Image credits: Graham Denholm/TAS24/Getty Images
The coach also remarked on how Taylor is currently the woman of the hour across the world, loved for her catchy tunes and heartfelt lyrics.
“Since the Queen has passed away, she might be the most famous woman in the world. She’s so grounded for who she is,” the coach said.
After Andy told the world about Taylor making homemade treats for members of the Kansas City Chiefs, Pop-Tarts became desperate to see what Taylor’s version of the pastry was like.
In their full-page ad that appeared recently in The Kansas City Star’s newspaper, the company made a deal with Taylor, pledging to double a donation to Harvesters food bank in Kansas City if Taylor graces the world with her version of the Pop-Tarts pastry.
"So let’s make a deal," the ad went on to say. "We are making a donation to Harvesters, a local Feeding America partner food bank, and will double it if you share (your version) of our recipe with the masses."
Pop-Tarts also promised to offer Andy a bite of her version this time.
“And this time, we’ll make sure coach gets a bite. You in?” the ad said.
Pop-Tarts said they are "tortured" not knowing what Taylor's recipe is and made a deal with her to find out her version
Image credits: Pop Tarts
If a full-page ad in the local newspaper wasn’t enough, Pop-Tarts also decided to extend its plea on Instagram with a post that said, “Release the Recipe.”
“To KC’s most famous fan, we heard there’s a Pop-Tarts pastry (Your Version) and in its honor, we’re donating to @harvesters, a local Feeding America partner food bank. But if you #releasetherecipe, we’ll double our donation,” Pop-Tarts wrote on Instagram.
In the comments section, Harvesters expressed their gratitude and said they also wanted to take a peek at the recipe.
“We can't thank you enough! We all want to know her recipe too…” Harvesters commented.
Taylor often swaps her guitar for a whisk and has offered some baked treats to her boyfriend Travis in the past. She once treated Travis to some homemade cinnamon rolls as a pre-game meal, according to former NFL quarterback Bernie Kosar.
"I was at [Kelce's] house three hours before the game. We're having a pre-game meal, and Taylor is so nice, she comes in by herself, and she's so cool," Bernie said on Audacy's AM 560 Sports WQAM last December.
Bernie, who noted that he is a vegan, said he couldn’t resist trying some of the Grammy-winner’s cinnamon rolls.
"She made her homemade cinnamon rolls for Travis for a pre-game meal. I'm a juicer right now, trying to be vegan and gluten-free, but I absolutely had to sample some of that cinnamon roll on game day," he said.
"Release the Recipe," Pop-Tarts said, hoping the hitmaker would tell the world about the baked goods she offered her boyfriend Travis Kelce and his teammates
Bernie is just one of many big-shots that have praised the singer for her skills in the kitchen. Gigi Hadid once said in an interview with InStyle that her famous friend is an “exceptional cook” and even mentioned the Taylor’s Version dishes that she loves.
“When you’re not hosting, whose dinner party are you never missing, and what's on the menu?” Gigi was asked by the outlet.
“Taylor Swift is an exceptional cook, and I love her. She also makes a really good bolognese sauce and a really good chili that I love,” Gigi said.
“So, I love to cook, but it's also such a treat to get cooked for,” she continued. “And when you have friends that really also care about those special moments and the more intimate spaces and what can really come from putting an effort into making the time for that, I think that that's when you start to find the friends that you really connect with, because you're both working towards manifesting those really special moments.”
Singer Katy Perry also once raved about Taylor’s cookies in the past and called them “incredible.”
“They were soft. I couldn't believe they weren't store-bought.” Katy was quoted saying in an interview.
If being an amazing baker and award-winning singer wasn’t enough, Taylor has also shown that she’s a wonderful friend to her pals as well. For singer Selena Gomez’s 26th birthday in 2018, Taylor baked a cake for her that said, “Gomez or go home.”
“Will I let distance stop me from celebrating my best friend’s bday?” she wrote on social media as she showed off the homemade pink cake.
“I mean I could but why would I want 2” she added, making a special nod to Selena’s popular lyrics from the hit ‘Hands to Myself.’
While some fans were eager to know the recipe themselves, others were not impressed by Pop-Tarts' marketing gimmick
