Former Brookside actress Claire Sweeney features in a satire commissioned by UNISON highlighting the indignity suffered by thousands of elderly people because of 15-minute care visits.
The two-minute video has been made with creative agency Don’t Panic to show how cutbacks are leaving vulnerable and elderly people short-changed. Councils are allowing rushed appointments that do not give staff enough time to care properly.
Although it’s a spoof, the film called 15 Minute Care Makeover, has a serious message – that quarter of an hour is all many home care workers have to wash, dress and feed those they look after.
The video is launched as nearly two-thirds (65%) of councils in England and Wales are still commissioning 15-minute care visits, according to figures from the union.
The findings are based on responses from more than 150 local authorities and include visits for handing out medication and for welfare checks.
UNISON is launching a petition to demand funding and end 15 minute care visits
More info: action.unison.org.uk