In order to promote tourism in the country, the National tourist board of Scotland dressed a couple of Shetland ponies in colorful knitted cardigan sweaters and did a little photoshoot. Fivla and Vitamin wore the custom-made red and brown sweaters, knitted by a local knitter Doreen Brown who made them out of Shetland wool. The success of the campaign was beyond expectations!
The ponies were chosen as a local symbol because of their Shetland Isles origin. This breed ranges from 28 to a maximum of 42 inches in height and is known not only for their heavy coats, but also for being quite intelligent. Because of the harsh conditions on the Shetland Isles, the ponies have evolved into strong and hardy species.
"We were looking for a photo which encapsulated Scotland’s stunning natural landscapes, highlighted somewhere a little off the beaten track, and included some true Scottish locals to reflect what this year offers to visitors," said Visit Scotland to Huffington Post. "Shetland, and in particular Shetland Ponies, instantly sprang to mind."
The campaign is a part of the Year of Natural Scotland 2013, aimed to celebrate the amazing historic and natural landscapes, stunning wildlife, nature-inspired art and local food and drink of the country.
Website: visitscotland.com
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