Due to the COVID-19 outbreak situation worldwide causing lock down to almost every industry. Many Thai artists suffer from canceled exhibitions, closed weekend markets and loss of commission.
“SangSom”, one of the most famous Thai rum brand has a long history in supporting Thai artists, who are the subculture of the brand. Naturally, we wanted to help artists get through these tough times. We found that during lockdown, at home alcohol consumption has increased. So we decided to hijack these at home drinking moments.
“THE PORTFUNLIO” A matching art game that matches more than cards. It matches artists with brands. In this special edition, each matching pair of cards feature the work of a Thai artist along with each artist’s name and contact info. The artworks were selected from more than 800 submissions.
We distributed the artists ‘Portfunlio’ to owners and marketers of companies that could put their beautiful work to use in business like fashion, cafes, restaurants, hotels, spas and beauty clinics, event advertising agencies and more. Just 1 day after released, there were so many requests so we gave out to those who registered on SangSom Fanpage. This special edition cards game is not only a stress relief tool, but also connect people during these difficult times with art preferably over a glass of SangSom.
Credits
Client: SangSom
Agency: SOUR Bangkok
Managing Director: Pimmard Leenutaphong
Executive Creative Director: Damisa Ongsiriwattana
Associate Creative Director: Nopparath Eksuwancharoen
Copywriter: Rujrada Rienvatana
Art Director: Supapit Tipsomponddee
Senior Account Manager : Somruetai Sanchayakorn
Social Media Director: Napas Warasestasak
Planner: Popethorn Parkpittchaya
PR & Social Media Manager: Jiraphat Chaithongkham
Producer: Wuttipon Thanopajai
Photographer : Patcha Kitchaicharoen
Prop Stylist : Pimfun Chaisongcroh
Photogrepher Assistant : Worapot Jaikla, Yodboon Satyalakha, Manliga Wongmeangma
Prop Stylist Assistant : Thanaporn Boonpak
Prop man : Chaiyo Loeamornpagsin
Retouch : Thodsaphon Khongkam
Animation: Fuum Studio
Client: SangSom
Agency: SOUR Bangkok
Managing Director: Pimmard Leenutaphong
Executive Creative Director: Damisa Ongsiriwattana
Associate Creative Director: Nopparath Eksuwancharoen
Copywriter: Rujrada Rienvatana
Art Director: Supapit Tipsomponddee
Senior Account Manager : Somruetai Sanchayakorn
Social Media Director: Napas Warasestasak
Planner: Popethorn Parkpittchaya
PR & Social Media Manager: Jiraphat Chaithongkham
Producer: Wuttipon Thanopajai
Photographer : Patcha Kitchaicharoen
Prop Stylist : Pimfun Chaisongcroh
Photogrepher Assistant : Worapot Jaikla, Yodboon Satyalakha, Manliga Wongmeangma
Prop Stylist Assistant : Thanaporn Boonpak
Prop man : Chaiyo Loeamornpagsin
Retouch : Thodsaphon Khongkam
Animation: Fuum Studio