“That Was A Mistake”: 50 Things People Bought As Adults Because They Weren’t Allowed As Kids

You’re far from the only person remembering your childhood fondly and wondering if you could bring back that magical feeling by surrounding yourself with things from that era. The BBC explains that nostalgia marketing is a popular way for brands to sell products. Some researchers argue that consumers are more likely to spend money on brands that evoke nostalgia.

Nostalgia marketing tends to run a cycle that’s two to three decades long. It can affect a very wide range of products, from clothing and food to toys and tech. Businesses re-introduce certain products and trends to target adults with purchasing power who are nostalgic for their childhoods. So, if you feel a sudden rush of nostalgia after seeing a childhood toy suddenly pop up on the shelf of your local shop, it’s probably not a coincidence. You might be the target audience.

However, there are indications that the nostalgia marketing cycle is speeding up. Global events like the Covid-19 pandemic and changes in how we communicate might have something to do with this shift in people’s perception of time. “With Covid, and the lockdowns, and social distancing, it was like we were trapped in a time warp. People became nostalgic for things that happened just last week, or just last month, or just last year," Krystine Batcho, a professor at LeMoyne College in Syracuse, New York, explained to the BBC.

According to Batcho, during the initial lockdowns, people felt nostalgic for things they were doing only recently, whether that’s meeting up with a friend for lunch or going to the cinema.

Meanwhile, Liz Juusola, executive strategy director at Brooklyn-based branding firm Red Antler, notes that social media has made everything accessible. “You don't have to dig through an attic. Content from the last few decades, and even before, is everywhere and so easily remixed,” she said.

But Batcho argues that nostalgia has less to do with timing. Instead, it’s triggered when a person feels a difference between the present and missing something from the past, “whether it was two months ago, two years ago, or 50 years ago.”

What was your first grown-up purchase that you couldn’t wait to make, once you started earning proper money, dear Pandas? Was there anything you lacked or really wanted when you were a kid that you now easily buy for yourself whenever you want it or need it?

What are the biggest things you feel nostalgic about from your childhood? If you have a moment, tell us all about it in the comments!