Last month, Vilnius was just another city in the Old Continent. Now it’s the G-Spot of Europe and not just a Baltic capital oftentimes mistaken for the surrounding counterparts. And what that campaign had done for the city in terms of standing out from the crowd, this campaign is going to do for the country (Lithuania, or “One of the Polands” as John Oliver put it).
In the video, the bold claim of being the Best Employee in the World is backed not by complex graphs and pie charts but by a diverse cast of go-getters.
You’ll see Lithuania represented by renowned CRISPR inventor Virginijus Šikšnys, laser physicists, as well as the people that brought a Lithuanian art installation to Burning Man and the team that constructed a replica of Tesla’s Gigafactory in Minecraft, among others.
The question is - do you have a challenge for Lithuania?