Everything began in a little hut in the jungle in Laos. It had been raining cats and dogs for days. Swiss art director and graphic designer Marcus Kraft was lying on his bed exhausted and listening to music. “I was paying close attention to the lyrics of my favorite songs and realized for the first time how many useful tips were hidden in them”, Kraft remembers. This is when he started taking his first notes, which he supplemented with the favorite music quotes from fellow travelers through Asia.
Back home Marcus Kraft began to paint his notes in his own handwriting on paper. “I have always had a great weakness for typography and handwritten lettering.” In 2012, from this collection of handwritten quotes his first book called “Don’t Eat the Yellow Snow” resulted, which has become a worldwide bestseller in concept stores, books and museum shops.
Various other publications, exhibitions, and cooperations followed. “The project developed a life of its own. I was asked again and again to do collaborations or to make originals or custom-made products. This is why I decided to turn Pop Music Wisdom into a brand with its own webshop,” says Kraft. On PopMusicWisdom.com you can find all the books, various original drawings as well as clothing and accessories. Ranging from the “Don’t Be Shy”-mug to the “Get Off The Internet”-sweater or the “Ride Like The Wind”-smartphone case all the products are suited as a stylish inspiration for music lovers of all genres and ages. Additionally, there are regular, thematically curated playlists.
More info: popmusicwisdom.com
Get Into The Groove, Madonna
Always Look On The Bright Side Of Life, Eric Idle
Come As You Are, Nirvana
Don’t Eat The Yellow Snow, Frank Zappa
The Time Is Now, Morcheeba
Go Your Own Way, Fleetwood Mac
Walk On The Wild Side, Lou Reed
Don’t Worry, Be Happy, Bobby McFerrin
Free Your Mind, En Vogue
Swiss graphic designer, Marcus Kraft (Don’t Panic, Coldplay)
