Hi there, we're Ashley & Emily, the creators of premium lifestyle brand Born Hybrid. We just launched 'The Ultimate Eco Graphic T-shirt' on Kickstarter: https://www.kickstarter.com/projects/bornhybrid/the-ultimate-eco-friendly-graphic-t-shirt-born-hybrid
But why did we do it?
Fashion and e-commerce are notoriously bad for the environment, with big brands often favouring the cheapest option, whatever the cost. We knew there could be a better way....
After two years of research, we have sourced innovative solutions to many of the problems associated with fast fashion. Born Hybrid proves that affordable clothing doesn’t have to mean synthetic fibres, cheap labour and polluting factories.
Our range of eco T-shirts are made from sustainable wood pulp and organic cotton. Born Hybrid garments are soft to the touch, anti bacterial, and use far less water and pesticides to produce than regular cotton.
Our T-shirts are manufactured using renewable energy and feature highly detailed graphic designs, printed using non-toxic inks. For good measure, we also fund the purchase of 20 square metres of forest for every T-shirt sold, protecting it for future generations.
We are exceptionally careful about how our items are presented—we’ve swapped out polluting plastic mail bags and parcel tape for recyclable alternatives. In addition to sustainable packaging, we give buyers the choice of receiving their parcel by ship rather than air mail, to reduce their carbon footprint.
Environmentalists have criticised fashion brands for their cheap production methods and poor choice of fabrics. Factories pump out vast amounts of C02, contributing to global warming. Petroleum based synthetic fabrics are non-biodegradable and cause long-term pollution through the release of plastic micro-fibres. On top of this, consumers are encouraged to buy more every week, with an estimated £140 million worth of clothing heading to landfill in the UK each year.
There are many flaws in the fashion industry, which will take years to fix. However, we are not totally powerless. By avoiding fast fashion, we can exercise activism through our wallets. We need to take a leaf out of our grandparents’ book, and make and mend instead of throwing away. Make buying clothes an occasional event, not part of your weekly shop. Swap out our weekly hauls of low quality clothes for charity shop finds, swapping with friends and occasionally splashing out on high quality ethical clothing.
If you like the sound of what we're doing, then please check out our Kickstarter campaign: https://www.kickstarter.com/projects/bornhybrid/the-ultimate-eco-friendly-graphic-t-shirt-born-hybrid
Ashley & Emily
More info: kickstarter.com
Born Hybrid T-shirts
We've created high quality, ethically produced, eco-conscious T-shirts that we know you’re going to love...
Sierra Nevada Bighorn Sheep
This design shows the impressive impact at which rutting bighorn sheep collide. Their shock absorbing skulls can withstand 800lbs of force. By 1900, the bighorn population decreased to several thousand. Conservation has allowed two out of the three bighorn subspecies to make a comeback, though the Sierra Nevada Bighorn is still endangered.
Poison Dart Frog
Not all of this family are technically poisonous, but those that are derive their toxicity from their diet of ants, mites and termites. Many species of poison dart frogs have recently experienced habitat loss, disease, and collection for the pet trade. As a result, some are now listed as threatened or endangered.
Detailed Illustrations
Taking inspiration from the world around us, our T-shirts feature highly detailed illustrations of endangered and extinct animals. Drawn with fineliners and edited digitally, our designs offer a level of detail that you won’t find anywhere else.
Ashley & Emily
Co-founders of Born Hybrid