You can never overestimate the importance of gift-wrapping! Not only beautifully wrapped gifts look more attractive, it can also save your ass in case you give someone a really lame gift, because the action of unwrapping gifts itself is one of the best parts of receiving presents.
However, because there are so many different occasions (Christmas, birthdays, Valentine's day, etc.) the beautiful wrapping paper with Santa you bought for Christmas probably won't work for Bob's birthday.
Luckily, Fabio Milito and Francesca Guidotti came up with this really clever idea, and from now on you'll only need to buy one kind of wrapping paper! Circle any one of many hidden word messages (Merry Christmas, happy birthday, I love you, etc.), slap a bow on it and your gift is ready to go.
Website: Fabiomilito.com
You can choose your celebration between 20 different occasions:/ MERRY CHRISTMAS / HAPPY BIRTHDAY / HAPPY VALENTINES DAY / HAPPY EASTER / HAPPY THANKSGIVING / I LOVE YOU / I MISS YOU / HAPPY NAMEDAY / CONGRATULATIONS / HAPPY RETIREMENT / RECOVER SOON / GREETINGS WITH LOVE / YOU ARE THE BEST / FOR DAD / FOR MOM / ENJOY / ALL THE BEST / IT IS NOT A TIE / IT IS NOT A PERFUME.