Jordi Koalitic is known for his stunning photographs, which captivate viewers with their uniqueness. What sets him apart is the photographer's willingness to share the secrets behind his creations, allowing others to learn and be inspired by his techniques. Jordi's backstage videos collect millions of views, but particularly the recent one called Magic Door broke all the records.
The latest campaign featuring the Xiaomi Ultra 13 has been viewed by more than 570 million people, making it one of the most popular videos in recent times! With a follower base exceeding 35 million across multiple platforms, Koalitic's influence is phenomenal. So, if you are not yet familiar with his artwork, we are happy to keep you up to date.
Meet Jordi Koalitic, a creative photographer, whose recent video has gone viral, achieving a new milestone
Image credits: jordi.koalitic
Renowned photographer Jordi loves experimenting with capturing unique shots
Image credits: jordi.koalitic
In a previous interview, Jordi shared that his interest in photography began along with his love for cinema when he was 18. “After two intensive summers of work, I bought my first camera, a Canon 6D, and began experimenting with photography and video. It wasn't until three years ago, with the launch of my Instagram account, that I started taking photography seriously. My initial interest was to dominate the technique (light, composition, colors...) Over time, the need to consider the concept behind the image and to tell a story became more important,” shared Jordi.
Image credits: jordi.koalitic
Image credits: jordi.koalitic
He shares his process and behind-the-scenes videos on social media, which generate millions of views
Image credits: jordi.koalitic
Image credits: jordi.koalitic
Image credits: jordi.koalitic
Recently, a behind-the-scenes video called Magic Door broke all the records, accumulating a staggering 15 million likes and 280 million views on Instagram alone
Image credits: jordi.koalitic
Fast forward to today, after a successful career, Jordi has reached new heights by creating a viral reel. We asked the photographer to explain how he came up with the idea for the Magic Door picture.
“The inspiration came from a previous photo shoot with Xiaomi, which left us wanting more. We decided to delve deeper into this idea, this time exploring the video format to enhance the visual impact. The concept of 'framing,' using elements like windows or doors to create a visual composition, was key. We worked to transform this vision into an experience that captured the essence of an emotional moment during a sunset while maintaining focus on depth and visual narrative,” shared Jordi.
Image credits: jordi.koalitic
Image credits: jordi.koalitic
According to many updated lists, this Reel is in the TOP 10 most viral Reels ever posted
Image credits: jordi.koalitic
Jordi’s work consistently achieves incredible engagement and viral attention. We asked how he approaches the creative process to ensure his content stands out in today's saturated digital world.
“Our approach to the creative process starts with the everyday, seeking beauty in the ordinary. From the beginning, we began using daily objects (from water bottles to book pages) looking for new perspectives that would bring a touch of visual magic. Simplicity, accessibility, and creativity are our pillars, allowing us to create content that is not only visually impactful but also easy to understand and replicate. This approach ensures our work resonates on social media, thanks to our followers who help us organically viralize this content,” responded Jordi.
Image credits: jordi.koalitic
Jordi's innovative approach to photography involves utilizing everyday objects and environments in unexpected ways, turning mundane scenes into captivating works of art
Image credits: jordi.koalitic
With over 35 million followers across various platforms, Jordi’s influence is undeniable. We were curious how he maintains authenticity and connects with his audience amid such immense popularity.
Jordi replied: “We try to maintain authenticity by staying true to ourselves and ignoring the pressure that can come with popularity. We consider it key not to fear failure, as failure itself allows us to experiment and innovate. This approach helps us authentically connect with our followers, seeing errors as opportunities for growth and maintaining our essence in everything we do.
Additionally, connecting this question with the previous one, our connection with followers is also based on creating accessible and inspiring content. Our strategy involves offering ideas that can be reinterpreted, always maintaining an open line with our community.”
Image credits: jordi.koalitic
Image credits: jordi.koalitic
The Magic Door video showcases Jordi's signature style, featuring mesmerizing illusions created using nothing but clever camera angles and precise timing
Image credits: jordi.koalitic
Jordi’s work often blurs the lines between art and advertising. He explained how he balances commercial objectives with the artistic vision to create content that resonates with both brands and viewers.
“A large part of our content on networks are commercial campaigns, yet we strive to integrate the products we work with so naturally into our creative work that the commercial element goes unnoticed. By leveraging the resources provided by brands, we transform each project into a new opportunity for creativity, ensuring that our audience's focus is always on creativity and artistic innovation.”
Image credits: jordi.koalitic
Image credits: jordi.koalitic
As Jordi continues to captivate audiences with his imaginative creations, one thing is certain: his journey is far from over, and the world eagerly awaits the next magical moment he'll capture
Image credits: jordi.koalitic
Looking towards the future, Jordi shared what excites him the most regarding digital marketing and the evolving role of creators like him in shaping consumer culture.
“The future excites us because of the growing potential of social networks as a platform for limitless creativity. The possibility that creators from any part of the world and social status can share their vision with millions of people seems revolutionary to us.
We look forward to seeing how this trend evolves, offering even more opportunities for innovation and collaboration. The role of creators like us in shaping consumer culture becomes increasingly important, challenging established conventions and opening new pathways for creative expression.”
And lastly, Jordi added: “To all our readers, we encourage you to overcome your fears and unleash your creativity. Don't be afraid to explore new ideas and challenge the conventional; every attempt and error brings you closer to innovation. Your unique vision has the power to inspire change and open new avenues of expression. Dream, experiment, and share what you create with the world.”