"Hello! My name is Lilya Mykytyak, and I'm the founder of Vona Dmytra brand – the brand that sets a trend for the way you feel, not dress.
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Wouldn't it be weird to sell just another clothing? Any clothing is no more than a tool for expressing internal self. No two people are alike, their feelings are one-of-a-kind, and their tools of expression must give room for uniqueness. Vona Dmytra's Fashion within Sensation philosophy reverses the focus on personality and bases on appreciation of a feeling as paramount"
Consumer: Conceptual dress for personalities.
History of ™: For a long time designer and founder of the brand worked under her own name-Liliya Mykytyak. Rebranding took place at the beginning of 2017 and from then on the brand was called “Vona Dmytra”(Comes from Ukrainian “Вона Дмитра” and stands for “She is Dmytro’s”). There are numerous reasons for it. The main of them:
-Readiness to bring up questions about the meaning of personality, man, woman, and interpersonal relations.
-Willing to emphasize the importance of teamwork. The result of brand’s work comes from the cooperation of the small yet very organized and understanding group of people (Designer, stylist, brand manager, sales manager, tailors).
Stylistic features of ™: The main feature that differs Vona Dmytra collections from other brand’s collections is no binding to seasons and dates. In the era of the open world where winter can be replaced by summer almost immediately, for example, after a 12-hour flight, unstereotypical views on your appearance and lifestyle is valued like never before. Worth mentioning that when choosing fabrics for dresses, brand prefers fabrics made out of natural fibers (cotton, flax, hemp). Recognisable features: pithiness of lines, diversity of textures, hand-made prints, original implements, accurate implementation of interior seams of products.
More info: Etsy
