Parents desperately searching for activities to keep the kids entertained in lockdown has turned the UK into keen crafters, according to Google Trends data.
In April 2020, results collated by toilet roll brand, Cushelle, reveal that interest in crafts for kids has increased by a huge 511 per cent since February alone and over 1,000 per cent since April 2019. In addition, photos of kids crafts on Instagram have been posted over 500k times.
In search for inspiration, toilet roll came out on-top as the household item of choice when it comes to getting crafty. Over 33,000 people in the UK searched for toilet roll crafts in April alone, a huge 2,446 per cent increase since pre-lockdown in February. Pom-poms crafts came in second (27,100 searches) and egg-boxes in at third with 22,000 searches.
Following the influx in interest for toilet roll crafts, Cushelle has created a series of easy-to-follow videos showing how you can get creative with a loo roll, to help parents beat the lockdown boredom.
• Create your own camera using a toilet roll: https://vimeo.com/423183181
• Craft a Koala using a toilet toll: https://vimeo.com/423189859
• DIY Hoopla using a toilet roll: https://vimeo.com/423186781
I can provide content with less branding if of interest?
More info: cushelle.com