Science has shown that people exposed to loud music drink more and faster than those who hang out in bars with a more quiet soundtrack. As a project for the Danish Tuborg beer company we, a small agency in Copenhagen called Crispin Porter + Bogusky, developed small earplugs that looked like tiny beers along with a itsy-bitsy holder - just like the ones you get on festival when you order more than one draught beer. Since Tuborg advices people to drink with respect the Beer Plugs should help people drink less, so they could enjoy the music more.
We brought them to the biggest festival in Denmark and people quickly took to them - I think they liked them just as much as the real pints. Or, you know, almost as much.
More info: cpbcopenhagen.dk
The tiniest beers on the planet...
...to protect your hearing and drink less.
