Allegro is the biggest and the most popular online auction company in Poland. Their new advertising stratedy is to bring some joy and positive thrill to our lives by creating heartwarming short films and ads.
All the campaign's episodes come with a message "What are you looking for...?" to make us reflect on our everyday needs and dreams.
Their new Christmas ad, created by Bardzo Agency and directed by Jasper Ericstam, shows us a story of a charming elderly man who decides to order "English for beginners" book. The rest od the story will surely make you cry...
This kind of video's makes us reflect on our family life and relations with others that should be important to us not only on Chistmas time.
Merry Christmas!
PS. You can watch the rest of Allegro's video productions (with English subtitles) on their official Youtube channel!