CuriositiesNOV 11, 2010

20 Most Creative Ads on Buildings

TomAuthor

You’ve probably already seen our huge list of World’s Strangest Buildings and Cool and Creative Ambient Adverts, so now it’s time to put the two together and see how buildings can be used in clever advertising.

Yesterday I was walking by an office building and looked up and saw a huge sign on it: “Affection”. As it turns out, it’s the name of an IT company that is renting some office space in that building. However, from a mere mortal’s point of view, it may seem that the whole building belongs to them.

If a plain logo can have such a strong impact when placed on a building, this means that after putting some clever design in your message – it could be a tremendous success and an incredibly impactful advert. Better yet, publicity stunts where the whole building is used as installation art really gets people talking. This kind of viral marketing rarely goes amiss. Besides being on 24 hours a day, these cool ads on buildings also reach the target audience according to location.

To sum up, building advertisements are BIG, powerful, location-based and always on. And if these advertising ideas or guerilla marketing campaigns are really good – they also end up here on Bored Panda. So, let’s take a look at 20 examples of the most creative ads placed on buildings and afterward tell us: which of these funny adverts did you like best?